Style

In 2004 we began our quest for non-poofy running shorts. In the years since its original debut, the Rogas have evolved with lighter fabric, improve...

Summer is for play, and who better to inspire us than Lauren Fleshman on what to wear to have fun, and play hard! Check out how Lauren pushes her f...

The story behind the design. Our Runner Trucker a fan-favorite. Customers have continued to rave about its performance, it’s always topped our runn...

Take a peek inside a day in the life of Lauren Fleshman in her many forms - mom, runner, author, friend - someone who is so special to Oiselle. We'...

Learn more about the design process behind the styles and some of what inspired Wyomia's beautiful collection to come to life. This collaboration w...

What does our new partnership mean for Oiselle, you asked? Look no further than the Oianji (“wan-jee”) Hydration Bra for your answer. Our team took...

What do you wear when the rubber meets the road, or snow? Okay, first take the temperature outside + 20° and imagine what you'd wear standing aroun...

What makes a style a true classic is how many ways it can get remixed with new colors and graphics and matching pieces. And with this in mind, here...

When it comes to picking the best gear for all your unpaved adventures, turn to our resident trail expert and cloud collector, Collier Lawrence.

IT’S ON. Née Day is rolling! It’s our once-per-year birthday party bonanza, where we share special pricing on our BEST styles. Check. It. Out.

Turns out, according to research, it is unlady-like to be active and healthy. And potentially very dangerous to the human species as a whole, as th...

Welcome to Spring 22, the season of celebrating contrasts and complexity. Differences, from bold primaries to gentle pastels, mix, mingle, and moti...

It’s been the honor of a lifetime to work with my friend and colleague Alison Mariella Désir, for almost a year (!) on bringing the first of many A...

The extent to which Olympians in Tokyo have used apparel or style to articulate who they are and what they stand for is incredibly meaningful. Ther...

Renewed togetherness… yep, this is the concept. I know because we’ve been discussing it for months. Thankfully, I’ve been buoyed by some recent exp...

An interview with Mia Saine, the illustrator and creator behind the family of twelve busy characters featured in the Allbirds x Oiselle collection....

Whatever your workplace looks like, you likely have a mental standard for clothes that make you feel like it’s Business Time. And returning to that...

You've already seen the Queen & Sisters and we recently introduced The Esther. With its special heat-molded cups and its wide, convertible, and...

We’ve always been obsessed with beautiful and high-performing fabrics. And when it comes to having options, this is our best season ever, with both...

The super shorts that started it all. Rogas turn 14 this year, and she’s sprouted wings into a full collection of shorts. Colors, prints, lengths,...

We are so excited to announce the launch of our new In2Sports Bra - which will be an always-available style from Oiselle. Each In2Sports bra purcha...

Oiselle was born of the simple question: what if? Every season, we continue to ask what if? And every season, we find it exciting to offer new ans...

A year ago, eating outside in the cold was mostly reserved for camping trips, or maybe after a warm something after a winter race. Then COVID. And ...

2020 gave us lemons, so we decided to make some lemonade. Meet the beginnings of our 2021 season.

Lauren Fleshman's "Ode to Cozy", inspired by our Hey Hacci collection.

"Since day one in my design practice, I’ve wanted to spend more time exploring the future than trying to build a moat around the past, or even the ...

Working with other women creatives, and WOC designers, illustrators, and photographers is part of our mission. Beautiful prints are truly the glue ...

Birds. Not just a metaphor for diversity, but also coexistence in a way that we really need right now. As we look ahead to 2021, and all that we ho...

We are so jazzed for all things bras! With the launch of the Queen and Sisters bras, we would like to highlight the design journey. Hear from lead ...

Our two new band/cup sports bras, the Sisters Bra and the Queen Bra, are the most highly engineered products we’ve ever produced. Ten years in the ...

A guide to measuring your bra size.

It was January 2018, when Kami (Oiselle’s lead designer) and Sally were traveling in Asia together and made a pledge. To seek and learn and develop...

Wondering what to get the run-lover in your life? You won’t get better tips than these gems from Kara Goucher, Alison Désir, and Lauren Fleshman. S...

AVID RUNNER GIFTS They love it, they really do. The daily runs,...

We had all the ingredients for a beautiful photoshoot: a great weather forecast, a camper van (thanks to our prez, Atsuko!), Mighty Creatures photo...

We're out here for good. And we're going to keep running - even in, and maybe especially because of, the dark. So let's circle up, stick together, ...

Pandemic plants might have started as a quarantine life trend, but for some it has become a form of therapy. Studies have shown that plants can eve...

The Runaway Bride dress was a classic Sally B. idea: an athletic bridal dress that could be worn for those during-marathon wedding moments. After t...

The goal of the "Good as Hell" shoot was to capture the beauty and power of these athletes representing sizes 2 thru 26 and make each of them feel ...

Wear-tester Rachel Barsness captured some photos and feelings while she was testing her gear out - enjoy her insights!

While we're not pretending to have all of the answers, we are committing to listening, learning, and continuing to grow our line. You can't learn w...

The only way through is forward. And designing great product for womxn athletes is not only core to our mission, but also a continuation of The Mov...

Our gorgeous new Mettle Collection has a backstory - a fascinating and frustrating one. Learn more about Rule 40 and why it's a good thing the Oly...

Tattoos are special. They are the words, pictures, ideas that we love. Like really, really love so much that we choose to cut them into our skin wi...

No way around it, the 26.2 is a big deal. It’s a long way. And it’s a lot of work. "What do I wear for the marathon?" is a big question. And while...

Every woman is different. And her shorts? Same. Without further ado, we’d like you to meet the rising stars in our 2020 shorts constellation.

Throughout the year, we'll be looking at The Movement via three lenses: THE HISTORICAL, THE PHYSICAL, and THE INTERSECTIONAL.

You know the rad women of @runlittlewing got you covered when it comes to gifting. Hear from the fierce flyers in Bend on their favorite #flystyle ...

So whether you're shopping for yourself or your loved ones this season, we put together a list of our season's favorites. Styles we simply cannot l...

Nothing tells us we’ve nailed a design for the season more than your love and feedback. So when Sally asked for my low down on tights, I knew immed...