Bras for Girls Launches as 501c3 Non-Profit Organization

APRIL, 2022

Elite Runner Kara Goucher on Clean Sport, the PACE App and U.S. Women's Soccer

JANUARY, 2022

A Running Brand for Women, by Women: The Flight of Oiselle

JANUARY, 2022

"Women's running brand Oiselle—pronounced wah-ZELLE—was founded in 2007 stemming from a combination leap of faith and solution to a problem. At the time, there was a lack of running apparel on the market designed specifically with women in mind. Sally Bergesen set out to change that..."READ MORE

"From athletes to advocates, business leaders to community voices, these 15 women are reshaping the running industry for the better—and we can’t wait to watch the impact they make in the new year..." READ MORE

"Fellow female gear tester Annie Behrend and I have enjoyed testing several items from Oiselle’s current offerings that facilitate hard efforts but also flow through to the rest of my day. Our weather has offered all four seasons the past few months, so we can attest to the high-performing qualities of the following pieces..." READ MORE

"Insider Intelligence spoke with Sally Bergesen, founder and CEO of Oiselle, a women’s running apparel brand that was started to create better performing athleticwear for professional and everyday runners. Oiselle supports elite runners, signing Lauren Fleshman in 2013, and since then expanded the team to a diverse set of athletes." READ MORE

"With the clean slate of a new year, many have set, or are thinking about setting, New Year’s resolutions that involve tackling physical and mental health. If you’re in that crowd, Seattle-based community organizer Alison Mariella Désir wants you to consider physical activity as a way to improve your mental health." READ MORE

"Atsuko Tamura learned the value of movement from a young age and it's what has kept her going as an industry leader." READ MORE

"Lauren Fleshman has spent the last 25 years dedicated to elite sport, standing on top of national and international podiums on the track and field circuit after a Hall of Fame career at Stanford, where she studied women's health and athletic performance." READ MORE

"It’s no secret holiday shopping can be overwhelming! In fact, we bet you wish someone would just hand you a list of the perfect gifts to buy for your friends, family, coworkers and beyond, huh? Enter: Life & Style‘s ultimate 2021 holiday gift guide." READ MORE

"Named by Women's Running as one of the "Power Women of 2021," Alison Mariella Désir is an endurance athlete, activist and mental health advocate. Alison is the founder of Harlem Run, Run 4 All Women and co-chair of Running Industry Diversity Coalition." READ MORE

"Materials matter, especially when using them for performance purposes. Functionality is king, as it determines your comfort, security, and overall enjoyment while recreating.

Wool is considered one of the best performance materials on the market, as its functionality second to none. Let’s go through what makes wool a go-to material for your outdoor adventures." READ MORE

"As the days get shorter and the nights get longer (and the temperatures dip while the weather gets more temperamental), it makes sense that you need to not only adapt your training, but your training gear as well." READ MORE

"The Partners publicly release model sponsorship contract provisions for pregnancy and parental leave for professional athletes" READ MORE

"Need a holiday gift idea? Oiselle has the athletes in your life covered with an unbelievable release of winter weather running gear. Oiselle has always kept our Chicago runners looking good but this new line will keep you feeling good as well." READ MORE

"DOES EVERYONE HERE HIKE or does it just look that way on Tinder? Regardless, Washington’s more than earned its reputation as an outdoor-lover’s paradise." READ MORE

"From a leather jewelry case and camel-colored jacket to a stylish makeup organizer and elevated hiking sneakers, here are the travel pieces we're loving and coveting right now." READ MORE

"Tis the season! If you’re looking for the perfect gift for your two-wheeling loving friend, then you’ve come to the right place. Below are my hand-picked gift recommendations for the cyclist in your life for things they actually want and will use, including mountain bikers, bikepackers, road cyclists, commuters, home mechanics, kids and more." READ MORE

"There’s something that feels a little superhuman about staring down 26.2 miles: a race so long, anything greater is bestowed the moniker “ultra.” Marathons maintain a kind of mythic status when it comes to races—plenty of seasoned runners never have the desire to run one. And it’s not hard to understand why." READ MORE

"Oiselle, a by woman for woman athletic apparel company, partners with Alison Mariella Désir, an activist and founder of Harlem Run, on a three-piece collection inspired by Harlem street style. The AMD Collection features a boxy tee, long sleeve, and lounge pants." READ MORE

"Everyone with a feminine figure knows the woes of trying to find the right fitting pants. You wear a size six in one, four in a second brand, and an eight in another. No fun at all!

Thankfully, buying trail running gear isn’t quite so frustrating, thanks to gear that is specifically designed for female bodies; it’s 2021, no longer the era of “pink it and shrink it,” thank goodness." READ MORE

"Every runner has their own particular needs and running gear preferences, so we asked runners from across the country what running gifts they've received in the past and loved, or what they would like to receive this year." READ MORE

"On these pages are the 28 products that upped our running game this year, or just brought us joy during these uncertain times. Nonrunners may not understand our glee over finding the right pair of shoes or splurging on a smartwatch with long-lasting battery life. " READ MORE

"The Women Run the Vote Virtual Relay, co-sponsored by Oiselle and Run 4 All Women, raised $111,000 for three organizations whose work focuses on environmental justice and indigenous sovereignty." READ MORE

"When it comes to painstakingly picking out running gear, the lowly t-shirt often gets overlooked. And look, we get it. You can get away with running in any old cotton tee with far fewer consequences than hitting the trails in a pair of Crocs." READ MORE

"Looking for the best merino wool T-shirts out there? Check out our favorites for summer and fall hiking, biking, and more. READ MORE

"For years, I never needed to know how to carry a phone while running. I used my daily miles as an opportunity to unplug, listening to nothing but birdsong and the waves of Lake Michigan. READ MORE

"Runners make up one of the largest groups of people spending time outdoors regularly, with 63.8 million participants, according to an Outdoor Foundation report. But, while other outdoor-recreation-related groups such as paddlers and hunters have national organizations that advocate for their conservation-related interests, runners didn’t." READ MORE

"Title Nine, the adventure and outdoor apparel retailer that encourages women to risk, lead and own, is proud to announce the nine incredible woman-owned brands chosen as finalists in its fourth annual Pitchfest Outdoor Edition." READ MORE

"At this point in the summer, most of us are more than ready to welcome in fall. Out with the hot and humid temps—and bring on the layers and PSLs. And for many runners, fall is truly their favorite season." READ MORE

"For many runners, fall is typically a time when you’re either racing a marathon, or starting to build up your training base for a spring one. However, with so much going on in the world right now, we could all use a little extra motivation and support to keep the momentum going, maintain our fitness and get all those miles in. This is a good place to start." READ MORE

"Sarah Lesko just might be one of the most-loved women in the running industry. As the leader of corporate development for Oiselle, Sarah is beloved by [many]. So what is about Lesko that makes people so drawn to her?" READ MORE

"We dive into just about everything here, including how [Alison] started running, her academic journey, mental health, and how running has changed for her over the years." READ MORE

"There’s a lot to consider when buying a sports bra: support, fabric, comfort, coverage. One thing you probably haven’t thought of: pockets." READ MORE

"Today’s running apparel manufacturers have been making some pretty awesome pieces that crossover between casualwear and performance-wear..." READ MORE

"We all know the benefits of running, and if the mom in your life has an enthusiasm for it, it creates a special way to not only honor her love of the sport but encourage it." READ MORE

"'You sweaty pig! Put a mask on!' I heard those words during a Tuesday morning run in my neighborhood in Altadena, California." READ MORE

"[Oiselle's] smooth, light compression fabric will be pleasing to your legs and skin. But the real highlights are the pockets (yes, plural). " READ MORE

"Artist Mia Saine’s diverse cast of runners on the midsole illustrates Oiselle’s message: Invite, include, represent." READ MORE

"Sally Bergesen ‘92, set out to build a different kind of company – one that believes in activism and encourages audacity. And that’s exactly what she’s done with Oiselle." READ MORE

"Since 2007, Oiselle has become a favorite of both recreational and elite runners because of its innovative designs — including my favorite, the watch window." READ MORE

"Bergesen couldn’t stay silent while observing injustices in both the running world and women’s rights in general. She knew that as a small-business owner, she wasn’t taking the easy path." READ MORE

"'By showing up for this relay, imperfectly as we are, we are making a commitment to engage in anti-racism work,' Fleshman said in a press release. 'Womxn can come together for more than womxn; we can come together to fight voter suppression. The evolution of our feminism is critical at this time.'" READ MORE

"Ten thousand people -- of all genders, sexualities and races -- are participating in the Womxn Run the Vote virtual relay race that began Monday and runs through Sunday. The event was organized by Run 4 All Women, a New York-based group that empowers women through fitness to be the change they want to see in the world." READ MORE

"The Womxn Run the Vote virtual relay, created by Run 4 All Women and supported by the running apparel brand Oiselle, begins on Monday with 10,000 people registered to virtually cover 680 miles from Atlanta to Washington, D.C. by Sunday." READ MORE

"With an election year coming up, what if there were a long-distance relay designed to get out the vote, specifically among women, while also commemorating the 100th anniversary of a woman’s right to vote?" READ MORE

"After Oiselle’s head of corporate development, Sarah Lesko, proposed last year that the company sponsor a relay event, Alison Desir and Lauren Fleshman used the 1977 relay as a source of inspiration to launch the Womxn Run the Vote relay, raising funds for Black Voters Matter." READ MORE

"So why, until recently, has it been easier to talk about runners' safety for white women than for runners of color? The answer involves World War II, the founder of Nike, yuppies and the Central Park Five case.

In this video episode of Code Switch, we interview runner and activist Alison Désir and historian and author Natalia Mehlman Petrzela." WATCH VIDEO

"Slide your foot into the soft and squishy shoe, and you’ll be in for a full sensory experience; every part of the sandal your foot touches—the straps and foot bed—is patterned with “massaging dots” for maximum comfort. Sport stripes line the forefoot straps and a flock of birds—one of Oiselle’s signature motifs—patterns the bottom’s no-slip treads." READ MORE

"The women's running apparel company just signed activist Alison Désir and diversity and inclusion consultant Courtney Carter and is creating an advisory group to prioritize diverse voices" READ MORE