Reflecting On The Run

Reflecting On The Run

On this Global Running Day we're celebrating one of our own and sharing her story. Justine Fédronic reflects on her roots - what they mean and where they lead her - and how running truly is a language that everyone speaks.
June 06, 2023 — Justine Fédronic
Day in the Life: Lauren Fleshman

Day in the Life: Lauren Fleshman

Take a peek inside a day in the life of Lauren Fleshman in her many forms - mom, runner, author, friend - someone who is so special to Oiselle. We're thrilled to share her collection with the world. A collection that moves with women, and for women, through their many roles and towards their many goals.
May 17, 2023 — Hannah Calvert
Celebrating Moms

Celebrating Moms

With Mother's Day approaching, we asked our community to share their experience as a mother or to share the love of the mothers in their life.
May 11, 2023 — Maureen Gehrig
The Wyomia Tyus Collection

The Wyomia Tyus Collection

Learn more about the design process behind the styles and some of what inspired Wyomia's beautiful collection to come to life. This collaboration was not only an honor and privilege, but a labor of love that we're truly so proud to share with everyone.
May 08, 2023 — Atsuko Tamura
Who Is Wyomia Tyus

Who Is Wyomia Tyus

Wyomia Tyus is up there for us as an “OG” great. She was the first athlete, man or woman, to win back-to-back gold medals at the Olympics in the 100-meters. And yet it is not until recent times that her incredible accomplishments have been brought to the forefront in the world of sports. Wyomia is someone who blazed the trail on the track and in our hearts, and opened the doors for many.
May 08, 2023 — Atsuko Tamura
Oiselle Turns 16: A Timeline

Oiselle Turns 16: A Timeline

Take a trip down memory lane in honor of our Sweet Sixteen! We're celebrating our birthday and taking a look back at where we started, how far we've come, and where we're headed.
April 27, 2023 — Maureen Gehrig
OIANJI: The Mother of All Bras

OIANJI: The Mother of All Bras

What does our new partnership mean for Oiselle, you asked? Look no further than the Oianji (“wan-jee”) Hydration Bra for your answer. Our team took the best of the individual brands and channeled it into one powerhouse sports bra that fuels and *feels* better than the rest.
April 01, 2023 — Hannah Calvert
THE SHORTS GUIDE

THE SHORTS GUIDE

We’re here to help you go long with your shorts game. Our goal is to offer something for everyone. There’s different shorts for different bodies. There’s shorts for all kinds of weather. There’s shorts for different distances, types of runs, and races.
March 24, 2023 — Maureen Gehrig
Don’t F*ck with Kara Goucher

Don’t F*ck with Kara Goucher

A Oiselle Exclusive. Sally's six takeaways on an early read of The Longest Race.
March 14, 2023 — Sally Bergesen
Oiselle + Janji: The Next Chapter Part II

Oiselle + Janji: The Next Chapter Part II

The news is out. Oiselle and Janji are officially teammates. It's a partnership we're so excited to share more about. In fact, this started as a friendship about a decade earlier.
February 24, 2023 — Sally Bergesen
Oiselle: The Next Chapter

Oiselle: The Next Chapter

What happens when two mission driven brands centered on the joy of running join forces? Oiselle: The Next Chapter.
February 22, 2023 — Maureen Gehrig
Catch Up with the Flagship: Fostering Community as We Step into 2023

Catch Up with the Flagship: Fostering Community as We Step into 2023

When Brooke Sciullo first approached me about hosting an organized run and walk at the flagship for her Seattle Parks and Recreation program, I was over the moon! Having been in my role as store manager for the past few months, I was eager to welcome a new community to the store. Read more about this wonderful event + their fantastic program. We're hoping it's the first of many more!
February 02, 2023 — Erin Wagner