When Brooke Sciullo first approached me about hosting an organized run and walk at the flagship for her Seattle Parks and Recreation program, I was over the moon! Having been in my role as store manager for the past few months, I was eager to welcome a new community to the store. Read more about this wonderful event + their fantastic program. We're hoping it's the first of many more!
What do you wear when the rubber meets the road, or snow? Okay, first take the temperature outside + 20° and imagine what you'd wear standing around. So if it's 40° out, imagine it's 60° and you're not running. Probably would wear shorts + long sleeves or knickers + long sleeves. Boom. Add gloves, hats as needed. You know your body best.
When we signed Lauren Fleshman on January 1, 2013 (code named ‘f-bomb’), it was truly Oiselle’s coming out party in terms of being a legit brand that was breaking into elite running – whether we were invited or not! What I had no way to predict at the time, however, was that the next ten years would be an absolute hit parade of incredible moments, countless miles, and supernova levels of run love.
It’s the season for reflections, so let’s celebrate the epic of community events we at Oiselle were lucky enough to host this year.
We love to celebrate our athletes and this year is no different. Despite some ups and downs, some highs with some lows, this community of elites had so much to be proud of. We asked them to share their favorite moment from the past year and here's what they had to say.
Kara Goucher's Duluth and Boulder roots make her the perfect athlete to talk about what works for winter weather gear. Check out her favorites for outdoor movement – whether you're on the run or talking it slow.
Educational booklets open up conversations and provide language for girls to normalize body changes. On this Giving Tuesday honoring Bras for Girls, Josephine reflects on how a few pages from her childhood were transformative.
Creative inspiration can come from anywhere, even in the apparel industry. So when it came time to design a new collection with Kara Goucher and her inspiration was coming from a Yellowstone inspired/country ranch lifestyle direction, our design team said, "Giddy up!"
The word “freedom” feels like a lie. This seductive idea of saying what we want, doing what we want, without a clear tie to consequences for ourselves or others. We need a new vocabulary.
The best designs come from collaborations with a strong purpose, clear vision and a meaningful story. So when the time came for Oiselle Lead Designer Kami to sit down with Alison Mariella Désir to design her second collection with us, everyone new it was gonna be FIRE before the first sketch hit paper.
While the “official” contract between Oiselle and Alison comes to a close this summer, the partnership and support will continue. Let’s take a moment to say THANK YOU to Alison for making this move to Seattle, and hear from her on upcoming plans she’s got cooking!
For our fifth part of our “18 Questions” interview series with some of our professional athletes and advisors, we went for a stroll in Magnuson Park with middle distance pro and Littlewing athlete, Rebecca Mehra.