Oiselle is a by women, for women athletic apparel company. We make apparel for women athletes of all ages, paces, and places, and bring together a community of women who love to move, run, and fly. Our mission is threefold: make great product, improve the sport, and build the sisterhood. We believe in the transformative power of a truly inclusive and representative sport.
Oiselle's charitable giving programs closely align with our mission of supporting women and girls in their pursuit of sport. We also support work that more broadly furthers women’s rights and human rights, and fights racism and white supremacy.
Oiselle’s main charitable focus has been our Bras for Girls donation program. Begun in 2017, the Bras For Girls’ mission is to educate girls about how to accurately choose and fit a sports bra using content created for this program, and includes sports bra donations. The program targets late elementary to middle school girls - an age at which some girls choose to stop participating in sport due to discomfort with their changing bodies. Oiselle has donated more than 11,500 sports bras since 2017, specifically to girls and communities in need. Please let us know if you would like to nominate a recipient program!