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September 25, 2019

The Year of Mel

Writing has never come naturally to me, so when I sit here trying to put into words what the 2019 season was for me, it’s hard to articulate. But when I think of how I felt this entire season, it’s so transparent. So now I just need to figure out how to put the obvious feelings into words on this page...

September 23, 2019

Bras for Girls: Get Sporty Kick-off!


When Oiselle started the Bras for Girls program in 2017, we knew it felt right. We had extra bra inventory and we also were paying attention to new research that confirmed our suspicions and experiences: middle school girls need to hear about breast development and need access to sports bras! So we enthusiastically embarked on our first giveaways (1,800 bras in the first 2 months). We were grossly underprepared for the unmet need and the enthusiasm for the program.