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January 02, 2017


steph bruce


Imagine yourself on a plane.

You're seated, ready, patiently waiting for your journey to begin.

Slowly, gradually, you hear the engine pick up. The wheels begin to move. The giant steel machine begins to roll forward down the long runway before you. Faster, that roll accelerates. You begin to pick up speed. Engine roaring, the wings shake. The windows shudder. You’re ever closer to the end of the tarmac. There’s a moment where you, a passenger, are in disbelief that an object like this could ever meet the sky. And in one grand gesture of trust, bravery, and human engineering — the wheels come up, the wind meets your wings, and you float. You’re flying.

In our world, you are not a passenger — you’re a pilot. And this moment, the moment where a grand dream meets doubt, limits, and discomfort — is a place we’re calling the “wheels up” moment. A time where against all odds, you pull up your wheels and meet the sky.

2017 will be a year of wheels up moments. For all of us as runners, women, and a community — we will set big goals, lean into the discomfort of our obstacles, and choose flight.

So to kick off a year of wheels up moments, we invite you to join us in January’s Challenge - It’s a new year and a new opportunity to create a vision. A vision by its very definition, is the act or power of defining that which will come to be. Pursuing a vision is powerful, it’s scary, it’s about believing, taking risks, and doing. Will there be failure along the way? Yes. But more importantly, there will be growth.

Here’s how to join in on the fun.


RUN: Set a goal — athletic, personal, realistic, wild, or scary. No matter the speed, distance, or destination - shape your commitment around a willingness to see what’s possible.

REJECT: Ditch the distractions — reflect on the things in your life that aren't serving you, and let them go. Give yourself the space you need to create something new.

AND SHARE: Tag us to let us know what you’re running toward, and what you’re rejecting with #WheelsUp17. We can’t wait to see where your flight plan takes you!

Wheels Up!

Coach Steph

#WheelsUp17 is a series made for the motivated — a monthly challenge designed to help you see your runway and takeoff. With pro and coach Steph bruce at the helm, and the power of the Oiselle community by your side — it’s just the right push to help you pull up your wheels and soar!




Get in Here, We Love You



Diane Peterson | January 2, 2017 at 12:21pm


Once again, those who refuse to use Instagram are left out :( Please try to involve us in some other way, it is frustrating being discriminated against.

jbarnard | January 2, 2017 at 2:17pm

Hey Diane!

No discrimination here, feel free to share however you please! Can't wait see what goals you have for 2017!

Jamie | January 2, 2017 at 2:27pm

hashtags aren't just for

hashtags aren't just for Instagram. You can use them on facebook and twitter as well! :)

Michele | January 2, 2017 at 5:16pm


Love the idea of rejecting what is not of purpose to our goals! The number 1 reason we get lost in our goals is distraction and being afraid to lean into the discomfort. Can't wait to learn to love the discomfort and seeing where I am headed this year! #wheelsup17

Lauren Steinheimer | January 3, 2017 at 2:54pm

Great Hashtag!

I love the sound of #WheelsUp17! I need to think a bit about my goal for January, but will let y'all know as soon as I've got it locked in!

Colleen | January 4, 2017 at 7:31am

Wheels Up!

So excited for this - thank you for keeping us motivated and moving forward. After over 28 years of distance running, 2016 was a complete bust. Anemia, surgery, and many weeks of sick kids have kept me from staying on track. I've started over more times than I can count this year. I am determined that today (1/4/17), I will start over the last time! Wheels up!

Kali | January 17, 2017 at 7:09pm


Wow cool love that 'flight plan' idea..... Challenge - to reduce the mileage and get faaaassst!! Cutting back from Ultra Distance to marathon - how can 42.2 seem SO much more scary than 100km +?? Well it just does!! And there's nowhere to hide on a marathon course eeek!!! Reject - oohhhh so need to do this in so many areas of my life but it's like pulling off a band aid - better to do it quickly and cleanly but alas, I will be the one picking at the corners and lifting it bit by bit - I think this will be as big a challenge as the challenge itself!!! :-) BOOM - Ready for take off!!!