When Oiselle started the Bras for Girls program in 2017, we knew it felt right. We had extra bra inventory and we also were paying attention to new research that confirmed our suspicions and experiences: middle school girls need to hear about breast development and need access to sports bras! So we enthusiastically embarked on our first giveaways (1,800 bras in the first 2 months). We were grossly underprepared for the unmet need and the enthusiasm for the program.
To date, Oiselle has received requests for over 50,000 sports bras (!!). We have donated more than 6,600. In late 2018, we completely ran out of inventory to donate, so we started a new initiative: building Get Sporty Bra inventory, as part of our Fabric Forward program to reduce material waste. These Get Sporty Bras will make up a bulk of our Bras for Girls donations, along with some traditional size 2-14 Oiselle bras and more structured band/cup size bras generously donated by Title Nine.