Hot Off the Start Line: Meet 2019!
RENEW. REWIRE. REVIVE.
Start lines are a beautiful thing. Not just in races, but on calendars, in life. And in DESIGN. This season, our creative inspiration and theme is REPRESENT THE RUN. At its core, is the idea that everyone's invited to the sport of running. And a beautifully diverse world has shown up. And even if you don't love the sport, the sport will always love you. Because baby we were born to run. And baby WE were born to honor that with the best, highest performing, and most beautiful apparel we can humanly create. For us. For you. For run lovers around the world. We ALL represent the run.
SO MUCH GOODNESS. THIS SEASON IS A #FLYSTYLE HIT PARADE WE'RE THRILLED TO SHARE...
1 // Roga Redesign. Improved fabric and pocketing system for our signature shorts collection. Read the full Roga Blog here
2 // Summer Lux (and more TBA). New versions of the fabrics that you already know and love.
3 // New Prints. Meet O-exclusive Moody Floral and Storm Clouds, that express a runner’s joy — feet on the ground, head in the clouds.
4 // A Triumphant Return. The OG Distance Shorts (and more), crowd favorites, return to the line.
5 // Graphic Language. Our biggest, most beautiful graphic tee collection, all on our uncompromising Tee-Lux fabric.
6 // Runner Trucker Hat. Flowers! Photos! Oiselle Crest! All the new - in the same beloved design.
7 // Pocket Jogger shorts. Return! In both lengths + new colors.
And more... we can't show you ALL our feathers, now can we?!
(RE) MEET the ROGA - OUR SIGNATURE SHORT FEELS THE LOVE
Yes, sisters. The super shorts take a super leap into the future!
New extra large waistband zip pocket across all Rogas
New 360 Pocket on Toolbelt Rogas
New Mac Toolbelt Roga with 360 Pocket
New mesh pocket on Summer Roga
New Roga Stretch Woven fabric
New prints, Moody Floral and Storm Clouds
Same semi-fitted super short we all know and love
Read the Full Roga Blog here
Introducing SUMMER LUX
Lighter, even lovelier. And now with birds everywhere. Meet the newest addition to our family of LUX. 30% lighter than Classic Lux, this is the Lux you always wished for in warmer climates, on all those runs! Of course it's Lux, so it's likely to get equal play in the rest of your life.
#MOOD – MOODY FLORAL
This spring we’re feeling moody.
We’re feeling floral but not flowery.
There are petals but also thorns.
Life grows that way, doesn’t it?
The fabric that launched a thousand "ooooohs" and "ahhhhhs" delivers the goods. Not just softness, but dual-knit thickness and tons of stretch. This season we bring her back in our beautiful Onna Print, in a new 3/4 Tights length, plus the reversible bra.
FLYOUT ALWAYS FLIES!
When the temp and mileage rises, so does this fabric. The one and only sweat busting design that's, literally, knit right in. One touch, one wear, and it changes the game. Lifting moisture off the skin's surface and into the tiny cells that float above the skin, Flyout is an athlete's secret weapon. Checkout the brilliant new colors...in those just-right silhouettes: Flyout Long Sleeve, Flyout Tank, and Flyout Short Sleeve. Shades of pink, blue, green and white capture the best of our Spring palette!
POCKET JOGGER SHORTS ARE BACK IN STOCK!
After launching in 2018, these shorts took off, flew fast, and sold out. We've been busy remaking them in new colors and are thrilled to restock them. Same pocket system (hello five pockets), and same two lengths: Pocket Jogger Shorts, and Long Pocket Jogger Shorts. Of course, the Pocket Jogger Capris are a year round style with all the same bennies.
NEW FABRIC FOR THE STRAPPY BRA AND HI TEN
Both the Strappy Bra and Hi Ten transition to our Plya Compression fabric this season, for high performance support (21% spandex) but in a fabric that is also smooth, light, and incredibly color fast. Lined with High Compression Plya and removable cups, they're the runner go-to styles.
The one, the only RUNNER TRUCKER
New prints, same brilliant design:
Foldable bill, one-tug closure, breathable mesh, trucker hat style.
Thank you for checking out the new and notable. As always, we're here to answer any questions at hello@
From our 2019 start line to yours: Head Up, Wings Out!