It’s happening. We’re leaving in a few days to show our Spring 15 line at New York Fashion Week (NYFW)! Last year, we got to experience NYFW for the first time. Learning what it takes to make it in New York is similar to the planning and energy we put into training and racing. The road can feel long, but the reward at the end is hard to beat. For us, the fashion finish line.


Over the past few weeks our Design Team has been piecing together the looks for the runway. Colors, patterns, styles… all need to flow in a cohesive collection. Better yet, unlike last year where we had a mix, 100% of our model team will be our own athletes. 

It’s going to be insanity for 4 days, and we want you in on the action! The show will be mid-day on Tuesday, September 9th. Per industry standard, the show is industry-only, so media, buyers, and industry partners will be in the audience. But considering the show will only be ~4 minutes long, the best parts will be among the following:

9:00pm – Birds land in NYC!

9:00am – Group run from Spring Street Station (corner of Spring and Lafayette). We will be running the East River Promenade, all mileage and paces welcome.
3:00pm – Potential meet-up for coffee or second run. Stay tuned.

11:45am – Nolcha Fashion Show! 


Above is our runway location...dress not included!

3:00pm – Group run from Spring Street Station along the Westside Highway. (Time may vary, check @oiselle on Twitter as we get closer). 
8:00pm – Fashion Show After Party. Oiselle friends and runners welcome, email for more info.

7:30pm – Brooklyn Running Co. and Kate Grace invite you to a fun run. RSVP to Birds of a Feather Run.

One of the greatest parts about flying to big cities is meeting runners and new Flock members. We’ll be having a few opportunities for group run meet ups and would love to meet you if you’re in the area. If you’re not in New York, we love being stalked on Twitter and Instagram for updates, and follow #birdmachine for behind the scenes and sneak peeks. Thank you for being a part of our flight!



September 04, 2014 — jacquelyn scofield

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