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Beauty is truth, truth beauty,—that is all    
Ye know on earth, and all ye need to know.
” – John Keats

Our debut at New York Fashion Week, or #birdmachine as we called it, was about many things… about bringing fashion to sport, bringing muscles to fashion, about previewing Oiselle’s latest and greatest, and getting to visit the city that has inspired me since childhood.

But in my heart of hearts, it was much simpler. It was about having the opportunity to speak our truth, to tell our design story…and to watch it come to life via the woman I still can’t believe I get to call my homegirls.

NYFW…in truth and beauty…

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Truth is an overstuffed carry-on bag that HAS to be a carry-on bag because no self-respecting designer “checks her line.”

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Truth is an insanely talented designer, @katronbomb, who handpaints our signature graphic on sweatpants…on the airplane, in NYC, hours at a time…

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Truth is working with a local bag designer, High Above, on creating backpacks for Oiselle…for the runway…

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Truth is taking the familiar and turning it on its head

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Truth is a group of women, men, and 2 babies under 6 mos of age traveling 3,000 miles to flock together in celebration.

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Truth is nerves and unknowns.

And beauty is the magic between dream and reality:

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Beauty is an icon redefined. @laurenfleshman

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Beauty is a rising star. @fastk8

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Beauty is enduring strength. @drlesko

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Beauty is risking it all. @oiselle_mac

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Beauty is energy and light. @jackelizabethk

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Beauty is #runfamily – and everyone we met in NYC. @marathonmacaron @katiekate21 @mbsthinks

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Beauty is friendships that becomes family. @CTurlington

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Beauty is #thenest and BFFs

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And of course, beauty is the photo booth

Thank you to everyone who supported us, cheered for us, helped us along the way…#birdmachine was an engine of your making, and it’s still motoring. Onward!

Xoxo

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September 19, 2013 — sarah

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