jacquelyn scofield

Back in the Fall of 2012, Oiselle became the official apparel sponsor of Every Mother Counts - an organization dedicated to making pregnancy and childbirth safe for all mothers. Fast forward almost two years later: a growing partnership, an incredible journey of Hood to Coast completed last summer, and many miles run together and afar working towards a common cause.  

Last night we were honored to host the film screening of a new documentary directed by Christy Turlington Burns with Every Mother Counts: Every Mile, Every Mother. The film follows the 200 mile Hood to Coast journey of 12 Oiselle/EMC runners, capturing long distance as a metaphor for birth. Thank you to Christy Turlington, Erin Thornton and Alex Newbold of Team EMC for making last night truly special. We captured the day in a few photos - come along and enjoy a sneak preview of the film below!

running-emc.jpgStarted off with a Seattle tour. Morning group run, the Oiselle/EMC love language.

and-emc.jpgSeattle run route: Sculpture Park...

maggies-emc.jpg ...to Magnolia Bluff (and back).

venue-emc.jpg Venue setup. Thank you to the Great Hall at Green Lake for letting us use your incredible space.

christy-emc_0.jpg Christy Turlington Burns and Sally Bergesen introduced the film.

crowd-emc.jpg Runners unite. 

Group-EMC.jpg An amazing group of runners, mothers, supporters and fans. There's no better family than run family.

And finally, below is a sneak preview of the Every Mile, Every Mother trailer. Take in the spirit of adventure, emotion, and dedication to something bigger than running - changing the lives of mothers worldwide.





jacquelyn scofield