Back in the Fall of 2012, Oiselle became the official apparel sponsor of Every Mother Counts - an organization dedicated to making pregnancy and childbirth safe for all mothers. Fast forward almost two years later: a growing partnership, an incredible journey of Hood to Coast completed last summer, and many miles run together and afar working towards a common cause.
Last night we were honored to host the film screening of a new documentary directed by Christy Turlington Burns with Every Mother Counts: Every Mile, Every Mother. The film follows the 200 mile Hood to Coast journey of 12 Oiselle/EMC runners, capturing long distance as a metaphor for birth. Thank you to Christy Turlington, Erin Thornton and Alex Newbold of Team EMC for making last night truly special. We captured the day in a few photos - come along and enjoy a sneak preview of the film below!
Started off with a Seattle tour. Morning group run, the Oiselle/EMC love language.
Seattle run route: Sculpture Park...
...to Magnolia Bluff (and back).
Venue setup. Thank you to the Great Hall at Green Lake for letting us use your incredible space.
Christy Turlington Burns and Sally Bergesen introduced the film.
An amazing group of runners, mothers, supporters and fans. There's no better family than run family.
And finally, below is a sneak preview of the Every Mile, Every Mother trailer. Take in the spirit of adventure, emotion, and dedication to something bigger than running - changing the lives of mothers worldwide.