Dear Friends, Teammates, Oiselle Believers,
My name is Sally and I’m a sports feminist. I’m also a CEO, an apparel designer, and a leader and follower of women. I’m a child of the running gods and goddesses (forgive me mother, for I have not run yet today). And I’m a bit player in the global movement known as women’s sports.
Today is a big day. Yes, it's a relaunch of our brand, and a beautiful new collection to go with it. But more importantly, it's a recommitment party. We're doubling down on our mission.
Since that first, admittedly self-interested quest for non-poofy shorts in the early 00’s, my world has been forever changed, redirected, expanded, by this experiment called Oiselle. We find ourselves in and of the movement: from the athletes we've partnered with on the national and global stage, to the unapologetic change makers we're proud to call friends.
Just as we did when we founded the company 10+ years ago, we wanted to take the opportunity to reflect on both where we’ve been, and where we still want to go. Then and now, it starts with a simple question…