The Athlete's Editorial
Working at Oiselle comes with quite a few perks:
- Calling Lauren Fleshman a creative partner.
- Getting to talk fashion and business (and the business of fashion) with our CEO Sally Bergesen.
- Having (Dr.) Lesko as your colleague, mentor, and graston specialist.
- Hearing Kara Goucher’s stories from the sport while she rides shotgun in your car.
- Talking fitness with Steph Bruce and Devon Yanko while they prepare dinner in the kitchen of your Airbnb.
- Sharing self-confidence goals on the phone with Kelly KK Roberts while catching up on her magazine cover.
- Working to create new benchmarks for badass women (stay tuned on that one).
- Poke bowl Fridays.
(Really, where do you end this list, because now it just feels like I’m bragging).
Yes, there are many perks. But one of my favorite parts of the job is learning about what goes on in the mind of an athlete when she opens the doors of her closet. "How do you want to feel? What do you reach for, and why?” An idea Sally first coined ’The Powersuit’ has become a new way to think about dressing for any occasion. As I’ve hopped around this season — from business meetings to bird camps, backyard barbecues to the bleachers at major track meets — I’ve asked, and you’ve answered, sharing your powersuit picks with me for many occasions. So, as we evolve the conversation from “how do I want to look” to “how do I want to feel”, we wanted the editorial narrative to evolve too. Our athlete’s editorial is here to help you suit up, and think first about a feeling.
READY FOR FALL FIERCE? REACH FOR TECH SUEDE.
What styles do the women of HQ lust after? The athletes who live at the intersection of sport and style? Who fight the good fight for the feminine fierce? The team who refuses to line dry, regardless of how precious a fabric might feel? Tech Suede. It would be the cover of our September Issue — Vogue meets Victory. It’s perfect for fall, featuring a fabric feel we know and love (suede!) re-engineered to work for the athlete’s lifestyle. Because no one should be a slave to fashion.
LOOKING FOR ATHLETE CHIC? REACH FOR THE EMBOSSED ROGA DRESS
What does Chief Bird wear to her birthday dinner? A Roga dress if you must know. A four-way stretch fabric designed into a dress with pockets and a silhouette that liberates the athlete’s body. The dress that frees you to move, is the dress that respects your body. We’ve seen this one on athletes everywhere, at every occasion under the sun.
READY TO RUMBLE? REACH FOR THE DENIM LORI SHORTS
When it comes to shorts, runners have high standards. They’ve got to give and giddy up at just the right places. It’s no surprise that the women of O won’t settle for any old pair of jorts. The Denim Lori shorts were designed with the intentionality (and performance standards) of a running short, but work effortlessly into your everyday wardrobe. Throw on a vintage tee, and a pair of comfy sandals, and hit the kombucha bar, record store, or your local park. These shorts are ready for anything.
CRAVING TIME TO CHILL? REACH FOR THE DENIM TRACK PANTS
Our body goes through the wringer when we train. And while we’re all working on our recovery game, sometimes a rest day happens when we’re on the go. Denim track pants were made for this mentality — performance denim and an athletic silhouette means these bottoms breathe and move, and the sophisticated fabric finish keeps these looking formal enough for whatever you may find on your agenda. Jeans made to move? Yes please.
PRIMED TO PARTY? REACH FOR THE TUXEDO TIGHTS
If there’s one thing I’ve learned at Oiselle, it’s this — give us a beat, and the world is our dance floor. The women of Oiselle love to dance — and we’re always looking for athletic wear that makes its way easily onto the dance floor. The little big details of the tech suede tights were born for this calling. The sophisticated tech suede tuxedo stripe gives them a signal of sophistication, within the Jogging Tights silhouette you love to run, live, and dance in. Boogie on birds.
How does the hero dress for the coming pages of her adventure? You decide.
Head Up, Wings Out!