MY CART

CLOSE

NYFW Recap: Beauty, Truth, and Muscles

Sep 19, 2013

Social

Beauty is truth, truth beauty,—that is all    
Ye know on earth, and all ye need to know.
” – John Keats

Our debut at New York Fashion Week, or #birdmachine as we called it, was about many things… about bringing fashion to sport, bringing muscles to fashion, about previewing Oiselle’s latest and greatest, and getting to visit the city that has inspired me since childhood.

But in my heart of hearts, it was much simpler. It was about having the opportunity to speak our truth, to tell our design story…and to watch it come to life via the woman I still can’t believe I get to call my homegirls.

NYFW…in truth and beauty…

fabric-1.jpg

Truth is an overstuffed carry-on bag that HAS to be a carry-on bag because no self-respecting designer “checks her line.”

sweats-2.jpg
katron-3.jpg

Truth is an insanely talented designer, @katronbomb, who handpaints our signature graphic on sweatpants…on the airplane, in NYC, hours at a time…

high-above-4.jpg

Truth is working with a local bag designer, High Above, on creating backpacks for Oiselle…for the runway…

mac-back-5.jpg

Truth is taking the familiar and turning it on its head

babies-6.jpg

Truth is a group of women, men, and 2 babies under 6 mos of age traveling 3,000 miles to flock together in celebration.

backstage-nolcha-7.jpg

lauren-fleshman-8.jpg

nolcha-9.jpg

Truth is nerves and unknowns.

And beauty is the magic between dream and reality:

fleshman-10.jpg

Beauty is an icon redefined. @laurenfleshman

kate-11.jpg

Beauty is a rising star. @fastk8

lesko-12.jpg

Beauty is enduring strength. @drlesko

mac-runway.jpg

Beauty is risking it all. @oiselle_mac

jj-14.jpg

Beauty is energy and light. @jackelizabethk

running-group-15.jpg

Beauty is #runfamily – and everyone we met in NYC. @marathonmacaron @katiekate21 @mbsthinks

christy-turlington-16.jpg

Beauty is friendships that becomes family. @CTurlington

kerr-sally-17.jpg

Beauty is #thenest and BFFs

#18.gif

And of course, beauty is the photo booth

Thank you to everyone who supported us, cheered for us, helped us along the way…#birdmachine was an engine of your making, and it’s still motoring. Onward!

Xoxo

sally-bergesen.jpg
 

events
1

0 comments

Leave a comment

All blog comments are checked prior to publishing