Lauren Fleshman is my Homeboy
When Fleshman joined the nest on Jan 1st, we knew we wanted mix it UP! We wanted to turn the athlete-sponsor relationship upside down, sideways, and shake out the change. We saw the power of Fleshman Nation, and for whatever reason, she saw something in us. And so it began...events, product collaboration, business strategy, marketing send-ups, and PickyBars shenanigans (who doesn't want to hang with the PickyBars crew?! They have too much fun!) We started to create a new path and a new kind of partnership.
Best of all, Fleshman had already created an amazing community. A group of interesting, articulate, run-crazy super fans that we both admired (and felt a part of). We wanted to celebrate that community...and the ongoing conversation she has with almost every commenter, fan, follower. For example, in the ALF post that announced our partnership, this comment caught our eye:
Well, suffice it to say that we never turn down a good t-shirt idea. And so without further adieu...Jonny fan, whoever you might be...this one's for you (please contact us for your FREE men's tee as a thank you). And it's for every fan-man, -woman and -child who Fleshman inspires. Thanks LF! Knowingly or not, thanks for letting us all be your homeboy!
MORE STORIES
Reflecting on the Year of the Underbird
This past August, we launched our Year of the Underbird program: an open application for aspiring Olympic Trials marathoners, with a promise to select 5 women for a 6 month contract encompassing a stipend, gear, storytelling, and community support. As we reach the end of our flight with our selected athletes, we invited each of them to share a few reflections on their past 6 months as teammates.
Black History Month: Celebrating Our Athletes
We are honored to support five exceptional Black women athletes challenging norms in the running industry: athletes, advocates, and powerful voices in the sport. We invited each of them to reflect on their journeys through sport: how their identity has affected their development, and how they hope to impact the rising generation of athletes. Hear from Madie Boreman, Kendra Coleman, Brenna Detra, Carmen Pelar Graves, and Ari Hendrix-Roach.
Learn, Grow, Pass It On: Increasing Access to Adaptive Sports
Paralympian, pushrim athlete, and Oiselle Haute Volée, Jenna Fesemyer, continues to pave the way and inspire the next generation of wheelchair athletes. She is committed to increasing access to adaptive sports, including access to equipment and training resources, and recently co-hosted a wheelchair clinic for young athletes in Columbus, Ohio.