Lauren Fleshman is my Homeboy
When Fleshman joined the nest on Jan 1st, we knew we wanted mix it UP! We wanted to turn the athlete-sponsor relationship upside down, sideways, and shake out the change. We saw the power of Fleshman Nation, and for whatever reason, she saw something in us. And so it began...events, product collaboration, business strategy, marketing send-ups, and PickyBars shenanigans (who doesn't want to hang with the PickyBars crew?! They have too much fun!) We started to create a new path and a new kind of partnership.
Best of all, Fleshman had already created an amazing community. A group of interesting, articulate, run-crazy super fans that we both admired (and felt a part of). We wanted to celebrate that community...and the ongoing conversation she has with almost every commenter, fan, follower. For example, in the ALF post that announced our partnership, this comment caught our eye:
Well, suffice it to say that we never turn down a good t-shirt idea. And so without further adieu...Jonny fan, whoever you might be...this one's for you (please contact us for your FREE men's tee as a thank you). And it's for every fan-man, -woman and -child who Fleshman inspires. Thanks LF! Knowingly or not, thanks for letting us all be your homeboy!