Creative inspiration can come from anywhere, even in the apparel industry. So when it came time to design a new collection with Kara Goucher and her inspiration was coming from a Yellowstone inspired/country ranch lifestyle direction, our design team said, "Giddy up!"

The word “freedom” feels like a lie. This seductive idea of saying what we want, doing what we want, without a clear tie to consequences for ourselves or others. We need a new vocabulary.

The best designs come from collaborations with a strong purpose, clear vision and a meaningful story. So when the time came for Oiselle Lead Designer Kami to sit down with Alison Mariella Désir to design her second collection with us, everyone new it was gonna be FIRE before the first sketch hit paper.