Hey Birds…New Season, New Styles - My Rundown
Hey Birds… We’ve been busy. Busy, busy run- and design-loving birds. And lo and behold, we’ve got a whole bunch of new goodness for you. And hold my LaCroix, this is just the start of what we're calling our Fall 18 layer cake. First slice is for you, my friends: from updated favorites (Flyte and Flyout tops!) to new designs (O-Mazing Shorts, Flyout Bra - with a back pocket!), to what might be my favorite color palette ever. It’s the start line of a new season. But back to color. This palette is my current obsession. The hot and the cold, the cool blues (cosmos, smoke) and ember burning fire (blaze, and new pop color: saturday). More on that as the season gets rolling. In the meantime, my crib notes (just for you) on what's new and notable…
Sweaty runner tested and approved. Our Flyout tops are restocked in beautiful new hues. Flyout is made of HoverFit™… the wonder fabric that, literally, hovers above your skin. The effect is two-fold: 1) you feel less sweaty, even when you’re pumping it out, and 2) you actually stay cooler because sweat and water evaporate more effectively from the fabric, rather than from the surface of your skin. Light as air, but beautifully vibrant and tough, is the hallmark of Flyout tops. And this season we introduce three gorgeous new colors in their signature, two-tone coloration: white/black (a neutral with depth!), smoke/cosmos (a mysterious blue), and blaze/curfew (the art of contrast). Our classic silhouettes are maintained: Long Sleeve, Tank, and Short Sleeve. Because why mess?
RUNNER TRUCKERS ALWAYS ON POINT. On point, on trails, on tracks, on hikes, on hot races, on ultras, and dog walks. It's the trucker hat that actually has a quality fit - plus foldable bill, and one tug elastic adjuster. This hat rules them all. There are collectors out there who own every single one (okay that’s me). This season’s updates won’t disappoint. There's the Logo Print in our new “Cosmos” color with Onna Print, as well as two new destinations to visit… Starry Night (Pontresina, Switzerland) and Foggy Woods (from the high altitude of Crested Butte, Colorado). Plus a new detail! The inside of the sweat band now carries our signature line…"go fast, take chances"…because you should, you really should.
Why settle for one pocket, or even two or three, when you could have a continuous pocket that covers the entirety of the waistband?! And that has enough depth to hold all of your essentials? Phone, keys, tampons, credit cards, bus money, a snack for later, any old what have you. No seriously, what have you? O-Mazing can handle it. Take it from me - I ran the NYC Half Marathon in the O-Mazing 3/4 Tights this March and well, yes, they were O-Mazing. Despite a 28 degree start, an hour of corral standing, and a hilly course, I hit my mark. It’s gotta be the pants, yes? As for the shorts, they’re long and lovely, with all the same pocket-ability. Compression style with a quad-loving 9” inseam, they’re clearly the do anything shorts.
THE ROGA REVOLUTION CONTINUES. The Onna Print, and its starry night loveliness, is a favorite of ours. Geometric. Organic. Hand-drawn for an ode to the physical world that running helps us embrace. This season, we brought it to the Roga Collection! Because what’s better than the best 4-way stretch, stretch-woven super fabric of the Roga Shorts? Super fabric with the Onna Print! The fit of the Roga family remains unchanged this season. Do check them out in new color: SATURDAY...the most brilliant, bold pink you might ever meet.
LIGHT AND BRIGHT AND STRIPE!
Flyte is back in a brilliant new color called Saturday! And in white (a first for us). In the light and lovely department, there’s also Big Stripe in stone (not to mention curfew and black stripe!), and White/Black Flyout. The point is that there’s an easy to way to up your game when your athletic wardrobe is full of black bottoms and charcoal. There can be texture, pattern, stripes and other tonal elements that transcend color.
TEE LOVE = TEELUX. We’re fabric lovers as you know. We also love a perfect tee; one that is soft, durable, drapy, takes color, and is up for a run at any time! After months of searching, reviewing hundreds of knits, and testing them in all our sport-life ways, we landed on a clear winner. We’re thrilled to make room on our bench, next to Lux, Roga, Flyout, Flyte, and Wazzie Wool, for a new player in the game. Meet Tee-Lux. Rhymes with deluxe and you’ll see why. The blend: poly, rayon, spandex. Pre-shrunk. Soft like butter. Sleepwear tested. Runner loved and approved!
What better way to celebrate the launch of a new fabric than with an artists collab? Meet Stephanie of Dahlia Press, based here in Seattle. She gave a strong and scripty look to some of our favorite woman up mantras. Loud and proud - graphic #flystyle always wins.
TRAIL RUNNING INSPIRED: THE NEW FLYOUT BRA!
BRA + POCKET = NEW FREEDOM. You tell us things. We listen. One of the things you told us was that, especially during trail running with hydration packs and whatnot, the regular straps of sports bras dig in and cause chaffing or pain. That’s not right. So we designed the new Flyout Bra. The fit is more like a crop, with even wider shoulder bands that allow it to lay flat against your body. The high neck and wide chest band, combined with Power Plya (our most powerful compression fabric) make it high support. And by popular request, we added a phone pocket in the back. The power mesh design will hold your phone securely next to your body. Fit note: wear testers commented that this style was fitting snug, so we recommend sizing up (currently only available to our our Volée team, but coming to all soon!).
Thanks for reading, for looking, for believing. We're always here to help. Have a question? Write us at hello@ on the email - and we’re happy to answer any questions.
Thank you run lovers, and see you out on the roads, track, and trails!