When Oiselle started the Bras for Girls donation program in 2017, we could feel in our bones that it was a good idea. We knew that some girls stopped exercising in their tween years because of discomfort with their changing bodies and that a sports bra + education could make a huge difference. But like any new idea, there were so many unknowns. Would there be demand for bras? Could we reach girls in need?
Now 3 years later, we are so happy to report the Bras for Girls donation program is thriving and making a positive impact. We have donated more than 9,000 sports bras to more than 125 different schools, teams, and clubs. Even though 2020 has challenged us all in so many ways, girls still need sports bras. We recently partnered with the Girls Athletic Leadership Schools in Los Angeles, Denver, and Las Vegas to distribute more than 500 bras to their students. We love their messages of thanks!
BRAS FOR GIRLS 2020
If you would like to nominate a recipient program in your community, please do so here. And thank you for your support of our vision: a sports bra for every girl!
MORE STORIES
Reflecting on the Year of the Underbird
This past August, we launched our Year of the Underbird program: an open application for aspiring Olympic Trials marathoners, with a promise to select 5 women for a 6 month contract encompassing a stipend, gear, storytelling, and community support. As we reach the end of our flight with our selected athletes, we invited each of them to share a few reflections on their past 6 months as teammates.
Black History Month: Celebrating Our Athletes
We are honored to support five exceptional Black women athletes challenging norms in the running industry: athletes, advocates, and powerful voices in the sport. We invited each of them to reflect on their journeys through sport: how their identity has affected their development, and how they hope to impact the rising generation of athletes. Hear from Madie Boreman, Kendra Coleman, Brenna Detra, Carmen Pelar Graves, and Ari Hendrix-Roach.
Learn, Grow, Pass It On: Increasing Access to Adaptive Sports
Paralympian, pushrim athlete, and Oiselle Haute Volée, Jenna Fesemyer, continues to pave the way and inspire the next generation of wheelchair athletes. She is committed to increasing access to adaptive sports, including access to equipment and training resources, and recently co-hosted a wheelchair clinic for young athletes in Columbus, Ohio.