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September 19, 2013

NYFW Recap: Beauty, Truth, and Muscles

Beauty is truth, truth beauty,—that is all    
Ye know on earth, and all ye need to know.
” – John Keats

Our debut at New York Fashion Week, or #birdmachine as we called it, was about many things… about bringing fashion to sport, bringing muscles to fashion, about previewing Oiselle’s latest and greatest, and getting to visit the city that has inspired me since childhood.

But in my heart of hearts, it was much simpler. It was about having the opportunity to speak our truth, to tell our design story…and to watch it come to life via the woman I still can’t believe I get to call my homegirls.

NYFW…in truth and beauty…


Truth is an overstuffed carry-on bag that HAS to be a carry-on bag because no self-respecting designer “checks her line.”


Truth is an insanely talented designer, @katronbomb, who handpaints our signature graphic on sweatpants…on the airplane, in NYC, hours at a time…


Truth is working with a local bag designer, High Above, on creating backpacks for Oiselle…for the runway…


Truth is taking the familiar and turning it on its head


Truth is a group of women, men, and 2 babies under 6 mos of age traveling 3,000 miles to flock together in celebration.




Truth is nerves and unknowns.

And beauty is the magic between dream and reality:


Beauty is an icon redefined. @laurenfleshman


Beauty is a rising star. @fastk8


Beauty is enduring strength. @drlesko


Beauty is risking it all. @oiselle_mac


Beauty is energy and light. @jackelizabethk


Beauty is #runfamily – and everyone we met in NYC. @marathonmacaron @katiekate21 @mbsthinks


Beauty is friendships that becomes family. @CTurlington


Beauty is #thenest and BFFs


And of course, beauty is the photo booth

Thank you to everyone who supported us, cheered for us, helped us along the way…#birdmachine was an engine of your making, and it’s still motoring. Onward!




Gabby | September 20, 2013 at 9:21am

So great to meet you last

So great to meet you last week and run together, Sally! Congrats again on the show!

Lucinda | September 20, 2013 at 9:42am


Each of the birds and all of the fashion looked fabulous! I just made my first Oiselle order and can't wait for the digs to arrive. I love how you all have managed to bridge fashion and sport so stylishly.

Carolyn H | September 20, 2013 at 11:31am

Truth & beauty? This post!

Sally, beautifully written blog. Tremendously proud of the birdmachine's success last week and to be a part of the runfamily. Can't wait to see what's in store for the nest and the bird family in the years to come!

Carly | September 20, 2013 at 12:29pm

Simply amazing :)

Simply amazing :)

Lauren @ Sassy Molassy | September 20, 2013 at 12:57pm

Awesome Job Oisellers!

OMG, those photo booth pics are great, especially with LF's accessory. I was so impressed with everything you guys did at Fashion Week and thanks for sharing it with us on social media. Very cool to see an athletic brand strutting their stuff on the runways. I'm sure it was a breathe of fresh air for everyone. Can't wait to see the new line of goods coming soon.

Carla | September 20, 2013 at 1:25pm


truly. from my core.

Allison | September 22, 2013 at 12:55pm

Beautiful post Sally; it

Beautiful post Sally; it brought tears to my eyes! It was been thrilling to watch Oiselle grow over the years and it's inspiring to see how much you've accomplished! Onward, indeed!

Sally | September 25, 2013 at 1:51pm

Gabby, a belated thanks for

Gabby, a belated thanks for your friendship and support. I hope to see you when we're back in NYC for the marathon!