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Styles With A Story

Styles With A Story

May 06, 2017

jess barnard oiselle
Style

Here at Oiselle, we like to tell stories. From sharing athlete stories to how the design team decides on color palettes, we pride ourselves on purpose. Here are some of our favorites. 


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INTRODUCING DESTROY // CREATE

It is the story of us. Of a community of rebels, rioters, rejectors and defectors. And leaders, connectors practicing the artistry of community. We are proud to introduce the latest collection from Oiselle — Destroy // Create. As strong as breakers and builders in our community, the collection stands as a radical tribute to the power of the female athlete. The power to destroy. The power to create. Ultimately, the power to redefine the future.

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THE ESSENTIALS COLLECTION - YOUR GUIDE TO A MINIMALIST RUNNING WARDROBE

We’ve all been there. Staring at a closet stuffed to the brim with clothes you just might wear, but never seem to work into your routine. Gaze locked on your options as you weigh distance, climate, and style; trying to make a decision about what to put on next. Minutes pass, slicing away at time that could’ve been spent in the miles. Or worse, you choose wrong, and find yourself distracted from the flow of your workout to instead focus on the feeling of an uncomfortable outfit. For a sport that’s so beautifully, radically simple - we sure can get caught up in the choices presented by our clothing.

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FASHION, FEMINISM, AND THE NEW POWERSUIT 

We all have the ability to approach our clothing choices with more insight. Every day, once you are dressed, close your eyes and ask yourself "how do I feel?" and "how do I think I'll feel in six hours?" And if the answer is "probable foot pain" or "a dug-in underwire," it might be time to break up with that garment. Take it off. Thank it for its service. Then, ask yourself - how do I want to feel today? What clothes make me feel that way. Define your powersuit, and wear it loud and proud in the world. 

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THE STYLES OF THE SPEED PROJECT

On Friday March 10th, a group of 12 birds took off from the Santa Monica Pier to race for the title of fastest female team in The Speed Project - a 340 mile road relay from Los Angeles to Las Vegas. Known as team #Birdstrike, the women are one of the first female teams ever to toe the line of this extremely challenging route. Knowing apparel is a competitive advantage, and a key part of any racing strategy - we put together a collection of items designed to help them go the distance. 

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#WHEREIFLY - OISELLE X SARAH ATTAR

We can’t deny that running offers us a powerful sense of place. The landscapes with which we share these activities become bound to us on a deeper level. And while our footsteps may fade, we carry the stories of these spaces with us through the world. Few capture this idea better than runner, photographer, and Olympian — Sarah Attar. An inspiring athlete, artist, and advocate of women’s rights - her photography celebrates the powerful, beautiful places we see while traveling on two feet. We catch up with Sarah on running, photography, and the collection designed to celebrate the incredible places we find ourselves flying. 

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THE REBEL YELL

We picked our most rebellious styles to help you channel your inner rule-breaker and define a new set of rules for your running, and your life. We see it in rebel-inspired moto inspired looks like the Portman Pants. We see it in silhouettes and prints that channel the breaking act itself. Even in feminine skirts and dresses, now in technical fabrics, reclaimed by the fierce as a new style altogether. Rebellion is our tribute to running. Saluting both the tradition of the sport, and the power it has to transform our future. 


We are a brand who's passionate about the sport and committed to our community. We also make clothes for runners of all paces and places. Subscribe to stay connected to who we are, what we make, and the incredible things we do with our community.

   

 

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