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January 19, 2017

Introducing Destroy // Create

Virginia Woolf famously said, “a feminist is any woman who tells the truth about her life”. We are here to tell some truths. Our story is one with two sides. 

The breaking, shaking, and taking apart. The rioting, rebellion, and rejection of the old. The deconstruction that must precede a reconstruction of any significance. We are the destroyers.

And the making, shaping, and putting back together. The collaboration, celebration, and connection of the creative process. The radical act of defining your own future. The emergence of the author / protagonist. We are the creators.

THIS IS THE STORY OF THE HUMAN BODY. 

The runner’s process of wearing our bodies down, to build them back up again. Stronger every time.

THIS IS THE STORY OF APPAREL DESIGN. 

The rejection of the old to make space for the new. The continued questioning of every seam, stitch, and silhouette.  The endless iterations that take us new places.

IT IS THE STORY OF YOU. 

Your own metamorphosis and monomyth. The journey you’ve taken, as a runner and an individual. Navigating obstacles. Refusing limits. Creating and chasing dreams.

IT IS THE STORY OF US. 

Of a community of rebels, rioters, rejectors and defectors. And leaders, connectors practicing the artistry of community.

We are proud to introduce the latest collection from Oiselle — Destroy // Create. As strong as breakers and builders in our community, the collection stands as a radical tribute to the power of the female athlete. The power to destroy. The power to create. Ultimately, the power to redefine the future.

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FLYTE TANK, HEATHER GRID TANK, JOGGING TIGHTS

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MIO MESH DRESS

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COLLARED ROGA DRESS

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ROGA SHORTS

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FLYTE TANK, AERO TIGHTS

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AERO TIGHTS

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FLYTE LONG SLEEVE, MUSCLE LONG SLEEVE, MAC ROGA SHORTS, AERO TIGHTS

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FLYTE LONG SLEEVE, KC KNICKERS

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LIGHTNING LAYER

Comments

Chris | January 19, 2017 at 11:16am

The base for this collection

The base for this collection is so inspiring! Looking through the lookbook is motivating to get out there and break things! I can't wait for the release!

jbarnard | January 19, 2017 at 4:53pm

Hey Chris!

The line is now available!

Vicki | January 20, 2017 at 8:27am

OH NO!!

Just when I thought I had enough Oiselle in my closet, this happened! Spring '17 is beautiful, amazing, functional, flattering, impossible to resist!!!

Guest | January 23, 2017 at 9:54am

Love these beautiful images

Love these beautiful images of women moving to take 'truth to power' - go Grrrls! Polly Pologreen

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