Color Story: Blaze and Tide
The first Oiselle shorts were an orange-red we call Oiselle Orange. In the early days, at marathon expos, I used to jokingly tell women that the color was a PR color, guaranteed to go fast (and take chances). Or was I joking…? (I ran my first sub-3 wearing Oiselle Orange Roga Shorts…)
This season, we’ve brought back Blaze – a lovely, energetic red. Blaze is one of the most vibrant reds we’ve worked with…I love it because it’s not a flat primary red; it jumps and flames, lighting the run on fire!
In color theory, red is associated with fire and warfare. It’s also associated with love and passion. Red can cause physical reactions, raising blood pressure and respiration rates. It’s been shown to enhance human metabolism too. In apparel design, red is a great color to embody power or passion.
Red can also be associated with importance, like the red carpet at awards shows. In other countries, red has different associations. For example, in China, red is the color of prosperity and happiness.
But hot colors can be overwhelming, and so pairing them with a hue like pale blue, or our Tide, cools it off.
Blue often represents calmness and responsibility. Light blues can be refreshing and friendly. Dark blues are more strong and reliable. Blue is also associated with peace.
Tide is intended to represent the sky above us, or the waters around us, infinite and peaceful.
Blaze + Tide = the fiery passion of the run plus the cooling powers of hydration and relaxation. Race and recover. Run and rest.
This spring, we have an entire collection of designs in Blaze and Tide. Among my favorites are...
Blaze Roga Shorts plus Tide Flyout Tops (Tank or Mile One).
Or my current bra obsession, the Team Bra, Logo Tee in Red and new Wave Print Spandos.
Roga Collared Dress in Blaze over Wave Print Spandos.
Blaze too hot? Substitute Ember… the Flyout Short Sleeve in Tide plus Ember Go Joggings also look amazing.
Or go off script and make up your own color story…as always, it’s all about just getting out there. Just keep running!
Primary Subcategory
Style - Style Story
MORE STORIES
Reflecting on the Year of the Underbird
This past August, we launched our Year of the Underbird program: an open application for aspiring Olympic Trials marathoners, with a promise to select 5 women for a 6 month contract encompassing a stipend, gear, storytelling, and community support. As we reach the end of our flight with our selected athletes, we invited each of them to share a few reflections on their past 6 months as teammates.
Black History Month: Celebrating Our Athletes
We are honored to support five exceptional Black women athletes challenging norms in the running industry: athletes, advocates, and powerful voices in the sport. We invited each of them to reflect on their journeys through sport: how their identity has affected their development, and how they hope to impact the rising generation of athletes. Hear from Madie Boreman, Kendra Coleman, Brenna Detra, Carmen Pelar Graves, and Ari Hendrix-Roach.
Learn, Grow, Pass It On: Increasing Access to Adaptive Sports
Paralympian, pushrim athlete, and Oiselle Haute Volée, Jenna Fesemyer, continues to pave the way and inspire the next generation of wheelchair athletes. She is committed to increasing access to adaptive sports, including access to equipment and training resources, and recently co-hosted a wheelchair clinic for young athletes in Columbus, Ohio.