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July 10, 2013

Oiselle Team Manifesto

We live to support fast, talented women! And watching the growth of our team has been one of the most satisfying parts of Oiselle. As we went along, however, we also developed some thoughts on what we are looking for - and what we wanted to steer away from. Especially as it pertained to the elite ranks. As we begin to announce our next Oiselle team we wanted to be transparent about what we're building here.

Enter the team manifesto! We hope you enjoy it!

principles of flight
a team manifesto

What follows are not rules or requirements, or club commandments…but rather ideas we think are important in forming a family of fast runners. Ideas we hold dear…and that we feel lead not only to successful competition, but to creating positive energy in our sport. We’re not building a single runner. Or a single performance. But rather a movement. A new kind of family that breaks from some of running’s old ways especially as they pertain to women athletes. It’s about progress and change. The future, the flight, the journey is new again – and ours to define.

1. build the sisterhood.
We are only as strong as the bonds we build. And while most of us have them, we want to do more. We want to raise the ante in showing how women can support other women. To go further with the sisterhood …fostering strength and leadership not just in competition, but through every action, every day.

2. eat like a human.
No disordered, underweight competition. We know for a fact that this approach is a short-term benefit that detracts from strength, and can spread like a disease. Fuel your body, honor its workload, and create an image of health for other women to follow.

3. tell your story.
Running and racing is not enough to kindle a fire under track & field. By telling your story, you capture hearts and minds. And when you capture hearts and minds, you build the overall success of our sport. You are the story. You are the magic. Let her rip!

4. race with fire.
Fierce, beastly, carnivorous racing. The win, the podium, the qualifying time, the team score. We seek serious victories on significant stages. No matter the goal, the effort is marked by an unconditional desire to push to the limit…to go fast, and take chances.

5. compete clean.
No doping. No cheating. No monkeying with our natural state via chemicals or prescriptions. Eat well, work hard, run fast. Period.

6. be a superfan.
Get fans by being a fan. By being a crazy, cheering, yell ‘til your voice is hoarse superfan. After all, being a superfan, regardless of brand affiliation, is one of the most powerful things we can do to strengthen ourselves and our sport.

7. spread the love.
Oiselle won’t be for everyone, and that’s okay. But if you choose to be here, join because you’re nuts about the brand. You dig where we’re going, and you want to be a part of it. L-O-V-E baby, that’s all there is.



Lynn Carlson | July 10, 2013 at 9:00am

Love this!

Awesome! Love this! Darn that I justttttt missed the cut off to apply this year, but totally going for it next year! :) Thanks for all you do - Creating the best clothes to run in and encouraging a healthy, long-term lifestyle!

linda goldman | July 10, 2013 at 10:29am

OIselle Team Manifesto

Freakin' awesome dude!

Hyedi | July 10, 2013 at 12:04pm

Love this!

Kara Ruecker | July 10, 2013 at 12:25pm

I l-o-v-e this!

I l-o-v-e this! You should be so proud of the company and team you've built. Not only an amazing product but using your position to do better in the world. Keep bringing the heat and amazing threads and we'll do our best to represent you well.

Jocelyn | July 11, 2013 at 6:40am


Love this! Thanks for keeping it real. Eat like a human. Perfectly stated. Refreshing to know that all body types are welcome in the running world. We can't all be fast, we can't all be "skinny", but we sure as hell can all be strong. Fuel up, baby!

Rebekah | July 11, 2013 at 12:28pm

Perfectly said!

This is what I love about Oiselle! Community, camaraderie, racing, pushing our personal limits...all while looking beautiful, of course! Excited for this next racing season!

Marci | July 11, 2013 at 12:31pm

Short and sweet

Thanks for the short and simple... we are who we are! and I LOVE it! So proud to be part of the movement!

plainmama | July 11, 2013 at 1:20pm


So happy that Oiselle is soaring and this philosophy will only bring you higher! Thanks for lifting us along with you!

Megan | July 11, 2013 at 6:09pm


Amen, sisters.

Alex | July 12, 2013 at 9:40pm


I LOVE! #2 - it is so important to encourage and support healthy bodies! I have seen too much emphasis on 'skinny' instead of 'fit' lately, and I am SO glad that it was also important enough to Oiselle to include it in the team manifesto! BRAVO.

Kim | July 26, 2013 at 8:49am


Excellent stuff. 7 small, very special things that make one collective running, racing and life mantra. I am so happy to be part of this community.

Ann Flood | July 28, 2013 at 12:23pm

Good Stuff

I love the common sense manifesto. I hate cheaters!

Sarah N. | July 29, 2013 at 9:48am

Great Community

I love the community Oiselle is building. Women encouraging women to greatest in running and life. Awesome!