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July 06, 2016

Update: The Big Event in Eugene


Oiselle was contacted by the US Olympic Committee to remove all references to the Big Event in the Southern Hemisphere from social media posts, blogs, and website. All photos of the Big Event in Eugene will need to be altered to remove any prohibited references to the Big Event in the Southern Hemisphere. Such references are included on the bib that is ironed onto the athletes’ competition kit, as well as located on all prominent surfaces of the stadium, walls, and the steeple pit...

Because of this, we will still have race updates on @oiselle Twitter, but without photos. Please follow the personal Twitter and Instagram feeds of Oiselle crew who are in Eugene for real-time pictures of our amazing athletes (Twitter: @oiselle_sally, @featherstephens, @drlesko, @jackelizabethk, @kemetcalf, @laurenfleshman, @boblesko). 

We are consulting legal experts for more answers. Stay tuned.


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Alyssa Royse | July 6, 2016 at 12:48pm


This is beyond absurd. While the USOC can certainly sell rights to their events and their locations, they cannot buy the bodies of athletes. I applaud you for standing strong, and although I don't know what I can do to help you, I will do anything. Thank you for ALWAYS supporting women in sports and fighting for what's right. Forever loyal!

Sheena Caines | July 6, 2016 at 12:49pm


We're behind you mama bird!

Michael Roth | July 6, 2016 at 1:40pm

#HungerGames2016 #FUSOC

#HungerGames2016 #FUSOC

Sarah Wear | July 6, 2016 at 2:36pm

Is the workaround just to

Is the workaround just to follow Lauren Fleshman or your personal social media accounts? They cannot ban fans from posting photos, if I was there I would rebel and post every minute. Go Team Oiselle!

mark capalbo | July 6, 2016 at 3:05pm

Free speech vs commercial speech

Nike case from 2003 should help you win your defense of free speech vs commercial speech. Nike argued for exclusion from commercial speech doctrine. Supreme Court agrees and, in one judge's opinion, defines commercial speech as ‘‘speech that does no more than propose a commercial transaction.’’ Nike v Kasky from 2003 found here:

MaryJo Rosso | July 6, 2016 at 4:49pm

This is so absurd. Taking

This is so absurd. Taking this argument a teensy bit further, wouldn't sharing a photo of nearly ANY race bib that contains a corporate sponsor (which seems like most of them) be a trademark infringement on that company? The only difference lies in the douchiness of the sponsor company, I guess.

Andrew Peterson | July 6, 2016 at 6:32pm


I sure as heck hope we hear from the U.S. Army saying they were asked to take down all their pictures and references. The USOC and IOC are nothing but a bunch of evil greedy crooks. The Big Event in the Southern Hemisphere needs track and field more than track and field needs the Big Event in the Southern Hemisphere.

Ralph Duquette | July 6, 2016 at 7:53pm

Fortunately, the federal

Fortunately, the federal district court in your area may view this not as a contractual matter but as one involving your first amendment rights. Unless you checked your first amendment rights at the gates to Hayward Field.

Runivore Tom | July 6, 2016 at 11:03pm

Stay Strong

We are with you.

Tbates | July 7, 2016 at 4:09am


Ridiculous doesn't come close to a good description.

Tbates | July 7, 2016 at 4:09am


Ridiculous doesn't come close to a good description.

Bergin | July 7, 2016 at 8:47am

This is definitely not for

This is definitely not for the birds. Your company has been a support system for amazing women chasing their dreams, you should be able to share in the actualization of said dreams.

Adam | July 7, 2016 at 11:48am


I saw this pic and thought this was a joke.. Searched some more and wow what a pile of crap.

Elizabeth Boyd | July 7, 2016 at 3:45pm

You have my total support.

You have my total support. Don't give up the fight!

Kyla Thoman | July 7, 2016 at 3:45pm

Jon Little

Jon Little in Indianapolis is the man you want to talk to! He's been fighting the good fight in sport for YEARS.

Julie M | July 7, 2016 at 3:46pm

Everyone listens when the

Everyone listens when the quiet man speaks...remain committed to your cause, Oiselle. One doesn't have to have the loudest voice to make their point and effect change. Jx

Paul | July 7, 2016 at 4:08pm


Greetings! The USOC are very difficult to deal with. Cease and desist notifications are truly a blow to ones accomplishments and hard work developing athletes and a business. I say, turn it around and give it right back. "Let the Games begin" can be turned into those powerful legs starting their quest for the best finish; "Let the Gams' Begin". Since you are based in Seattle and those beautiful Majestic Oly mountains are right across the Sound, sounds like a Photo Op. Oh, and when we got one of those letters regarding those 6 circles on stickers, we turned them into triangles and made them mountains for our stickers. Getting mad just plays into their hands, you should grab a coffee and have fun with it.

skiss | July 7, 2016 at 8:38pm

Speaking with $$

I am a casual male runner and have never heard of your stuff. But after reading about the crazy USO-See activity, I handed my wife my computer and asked her to buy something from the Oiselle website. Not sure that is what the USO-See wanted, but I figure calling your legal counsel cost you some green. Good luck.