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January 29, 2016

Unveiled! Our 2016 Competition Kit


In their report titled "Enclothed Cognition," researchers Hajo Adam and Adam Galinsky explain the power of apparel on performance. They found that the two main factors at play were the symbolic meaning of the clothes and the physical experience of wearing them. Together, they had the power to transform.

Nowhere is this more at play than with elite athletes. The "kit" symbolizes both the idea of what they hope to achieve -- and the function of how they will do it. Even in race prep, it occupies a sacred place -- a place where they go to envision their ideal performance, over and over.

On race day, the kit becomes ritual. Like a warrior preparing for battle, the very experience of putting it on creates physical sensations and mental cues. The look, the feel, the way it either compresses or provides movement and ease. The color, the symbols. Like the body's war-cry, it brings the moment of truth into clear focus. 

As the lioness crouches, the paws stretch, the claws extend.

In honor of the unveiling of our 2016 elite kit, we took a little stroll down memory lane. Even in the way back, when Oiselle was just tiny, we were interested in this relationship between the mind and the body. To be where we are today, creating kits for so many incredible female athletes is beyond a dream come true. They honor us beyond measure.

A Look Back: 2012 to Now. 


Days before kits - Becki in the Iris Bra at 2012 Olympic Trials Marathon


Allison Maxson flying in our first singlet


Kate Grace debuts the (USATF approved) Elite Kit at 2012 Track & Field Olympic Trials (This kit has a story of its own)


Kate Grace debuts the first bra and brief prototype in Austin, winning the TRE Indie 5k  


Official first brief and bun elite kit hits the roads and track


The updated elite kit debuts on the runway at NYFW 2014


Originally made in three proto colors - the elites voted in pink as the official kit color


Little Wing Flying at 2015 US XC Championships in Boulder


Shante Little signed as Oiselle's first hurdler in May of 2015

And then in 2016...

You know we're hooked on when we started designing the 2016 kit, we looked at a wide range of options -- all incorporating bold yet organic geometry in shades of red white and deep, deep blue. Here's a few of the runner-ups:


The final direction felt both unique and traditional. Patriotic without the patriarchy. And very dangerous. Bottom line, when our elites put these on, I want them to feel like they're going to ignite the world.

Speaking of fire, thank you Kara for making the dream real. There are no words; just pics...just these breathtaking pics.








Of note this year is an expansion of the styles we offer - for the many different women, body types, and events we now serve. A singlet, strappy bra, 3/4 top, singlet, two types of buns, compression shorts, knickers and tights. I'm thrilled to give our highest flyers, the Haute Volée, a distinct collection of styles for their most powerful athletic moments.

Here's to an incredible 2016! Head up, wings out!



Joyce | January 29, 2016 at 6:18am

Simply beautiful kits! Will

Simply beautiful kits! Will these be offered online at any point? So beautiful and the spirit of USA!

Lisa | January 29, 2016 at 8:17am


Absolutely stunning, beautiful and exceptional! Can't wait to cheer for the amazing elite women as they fly towards their goals! Congratulations!

jess | January 29, 2016 at 10:01am



Elaine Badejo | January 29, 2016 at 1:19pm


Well done in the design and execution. These pieces are fierce! Fly ladies!

Annie | January 29, 2016 at 1:48pm



Franziska | January 30, 2016 at 1:23am

Strong kit -- strong team

Bravo oiselle! This kit is great! And the shots of Kara portray so much strength! She looks fierce Go Team Oiselle!

Lisa | January 30, 2016 at 9:18am

Head up wings out trucker

Will these go on sale to the public at any point? Love it!!

Amanda W | January 30, 2016 at 3:55pm

Where can I get that hat?! I

Where can I get that hat?! I love it!!

Chin-Chin | February 1, 2016 at 10:22pm

Amazing looking kits!

Are these kits going to be made available for us mere mortals? They look so awesome

Mary Hossier | February 9, 2016 at 10:57am

Need this!

Love it all. Echo the question: Will this be available online? Stunning and professional. Counting the minutes until this weekend!!! Kara is a phenomenal person and athlete.

Mary Hossier | February 9, 2016 at 10:58am

Need this!

Love it all. Echo the question: Will this be available online? Stunning and professional. Counting the minutes until this weekend!!! Kara is a phenomenal person and athlete.

Karen | February 11, 2016 at 10:45pm

Love those Shorts!

Is there a non-pro-kit version of those shorts?? If so, which one are they? They are so sleek and sexy!

Meghan ryan | February 12, 2016 at 7:29pm

Gorgeous and athletic

These kits are amazing looking, so fierce, feminine and athletic, just looking at them makes me want to go out for a run even though it's bedtime! Can't wait to see Kara race in it and others in end future!! I've got to get my first Oiselle piece finally!

Jen | February 16, 2016 at 6:01pm


The kits are very rad and bada**! Would love it if Oiselle were to sell the Heads up wings out hat Kara is wearing. I'd be the first to buy!