While the Internet is good for many things, conveying tactile sensation is not one of them. And when we’re introducing a new fabric, and that fabric is softer than any fabric we’ve worked with (and you know us, we’re queens of soft fabric), our powers of communication are put to the test. So we scoured the universe for things that could do more than depict soft. It has to be SOFT. Or maybe it’s soooooooooft. Or maybe it’s O-M-G SO SOFT.
Through our sports bra donation program, Bras for Girls, we tell middle school girls…”A sports bra is just a tool in your toolbox. When you need one, get one. And keep going." Keep moving and jumping, running and rolling, climbing and reaching.
This season’s assortment adds more tools to the toolbox, with new options for style, comfort, performance. And without giving too much away, we have a secret style we’ll debut in Spring 2019 for the ladies of the larger cup sizes. Good things ahead!