April 04, 2013

Story behind the Style: Tee-licious

Sally Bergesen

I’ll never forget Oiselle’s official “launch.” It was the Seattle Marathon Expo, November 2006. I had spent a year obsessed with creating the perfect running short. One that didn’t turn into a parachute upon movement. And being the competitive runner that I was, I wanted a ridiculous split leg short that I would later find out 98% of women don’t want to wear. To top it off, it was November, 34 degrees, and snow was predicted for race day. Obviously, sales of the shorty short were going to be huge.