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July 07, 2014

Introducing The Oiselle Flock

Sally Bergesen

When I started Oiselle in 2007, the idea of team was already in my blood. I had run with a Seattle club for almost 10 years, so I was genuinely hooked on the sisterhood of sport. With Oiselle, we knew we had to start small. In 2009, the team consisted of myself and two friends. Soon after, in early 2010, we expanded, looking for local racers who competed a lot, were awesome women, and who would help us create good juju in the community. This usually involved me approaching women I admired with awkward pick up lines, “so….I noticed you like to run…” Flattering? Creepy? Maybe both!
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By 2012, the team was taking off. We were receiving more and more applications from around the country. And we were starting to grow our elite team, including the signing of Yale standout and rising star Kate Grace prior to the 2012 Olympic Trials.

Then Lauren Fleshman joined us in 2013, and Kara Goucher this Spring. Their leadership propelled us higher and higher! Our emerging elites were flying too, with qualifying marks at Nationals and Worlds. Best of all, as our ambassador team grew, a sisterhood was forming all around us. From the first-timers to the seasoned pros. And we were pushing for change in the sport. A movement was growing -- and it was bigger than any individual, brand, or single effort…a collective voice was rising stronger and louder.

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At the same time, we had a puzzle to figure out: how do we continue offering significant benefits (from free clothes to healthy discounts) without breaking the bank? Because of both human and financial limitations, we were forced to cap the number of women we accepted. And yet doing so felt wrong…we wanted nothing more than to continue to grow the run family. We were meeting more and more amazing women every day.

So this past winter, we brought together a brain trust of women, both from the nest and our team, and came up with a solution. One that would allow us to grow our team in a sustainable way, with a continued focus on genuine connections.

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Introducing The Flock -- a new level of our team that includes a club membership fee in return for a sweet set of benefits. In addition to great apparel, one of the things I’m most excited about with The Flock is that $25 of the membership fee will go directly to Oiselle’s Emerging Athlete Fund – which will mitigate the high cost of travel for our emerging elite athletes; women who are trying to establish careers at the pro level.

We want to do this right, so we're starting with a limited number of spots, and will continue to expand as we iron out the details. So if you're interested, we hope you'll act quickly. But don't worry, we'll be opening more spots as we make enough swag to supply the demand!

Regardless of your interest level, we want to thank you for believing in us. Your willingness to be on the journey has meant everything to this small but growing brand. It’s been a huge gust of wind under our sails. And thus at every stage, now and as we evolve, we always want to hear from you. After all, creating the most amazing team possible is just another shared goal.

With much #runlove and respect,

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Founder + CEO

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The Flock. A one-time, $100 membership fee covers a year of exclusive benefits:
- Free shipping on all orders
- Newly designed race singlet
- Spike bag
- $20 off any bottom
- $25 toward Oiselle's Emerging Athlete Fund (this fund will mitigate the high cost of travel for our emerging elite athletes, and helps fulfills our mission empower women in their athletic journey)

 

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123 users have voted.

Comments

Kristina | July 7, 2014 at 10:30am

Flock

I would love an opportunity to be with "The Flock"! Will you please let me know what I need to do next to get my foot in the door.

Lynn Carlson | July 7, 2014 at 10:46am

Flock!!!!!

Just joined! I am so excited about this! :)

Alison | July 7, 2014 at 10:55am

Is there a link for joining?

Is there a link for joining?

Jennifer Chaffin | July 7, 2014 at 10:57am

The Flock

I would love to sign up! How do I join?

sarah nimmo | July 7, 2014 at 11:35am

Volee

Are you keeping the Volee team with no membership fee?

Megan | July 7, 2014 at 11:52am

LOVE THIS!!!

Where do we sign up?? :)

amanda w. | July 7, 2014 at 11:55am

So excited!

YAY! This is awesome! I love that I am now part of the Flock :)

Joanne Harvey | July 7, 2014 at 12:05pm

Where do I sign?

What?! Where and how do we sign up? I've been an evangelist/stalker for many years and would love to join The Flock!

Rachel | July 7, 2014 at 12:37pm

Is the Flock "sold out" already?

Hi, I am very interested in signing up to join the Flock! I am having trouble figuring out how to sign up through the website. Is it sold out already? Thanks!

Maggie | July 7, 2014 at 12:57pm

Flock

How do you sign up to become a member of team flock?

Angela | July 7, 2014 at 2:38pm

Wow!

What an amazing offer… and the memberships flew by so fast! I'm so bummed that I was dealing with a stolen credit card issue this morning, I missed out by this afternoon :( Please let us know when you might open up more room in your nest!

Rachel palmer | July 7, 2014 at 5:27pm

New flock

What a great opportunity for female runners to join together. Thank you for this chance!! I look forward to August and I can try to get a place. Keep making your great running clothes~no one does it better #flystyle #wingsout

Rachel | July 7, 2014 at 5:57pm

How do we sign up??

How do we sign up??

Doris | July 7, 2014 at 7:58pm

What a wonderful way to

What a wonderful way to expand! Thank you for the opportunity. It is very obvious Oiselle is Ahhh-amazing since the flock was full within 2 hrs!

Lee Anne Zajicek | July 7, 2014 at 10:50pm

The Flock

Count me in. How do I get one of the slots on the team?

Janine | July 8, 2014 at 3:56pm

How do I join the flock?

I must be missing something! I want to join, but don't see the info on how to do that. :) Thanks! Janine

Machelle Cochran-DeStefano | July 9, 2014 at 12:21pm

The flock

Hi I'd like some more info on how I can join the flock?? I love your apparel and would love to represent in San Antonio and other city and states that I run in!

Char | July 9, 2014 at 8:24pm

Flock

Love to join...sold out?

jacquelyn komen | July 10, 2014 at 11:55am

The Flock

Yes, memberships went fast! We are opening 200 more spots in August. You will receive an email at that time.

jacquelyn komen | July 10, 2014 at 11:56am

Re: The Flock

Memberships went fast! We are opening 200 more spots in August. You will receive an email at that time if you are subscribed: oiselle.com/subscribe

jacquelyn komen | July 10, 2014 at 11:56am

Re: The Flock

Memberships went fast! We are opening 200 more spots in August. You will receive an email at that time if you are subscribed: oiselle.com/subscribe

Krispin Barr | July 10, 2014 at 8:43pm

Looking forward to joining in

Looking forward to joining in August! Would be great to see more diversity of women promoting this great company!

jennifer Sventek | July 11, 2014 at 11:02am

I want to join the Flock!

Please send me an email when I can join! Thanks, Jen

Kandace | July 16, 2014 at 1:57am

Pick me! Pick me!

I'd love to be part of The Flock! How do I get on the list to be notified in August? Merci!!

amy | July 16, 2014 at 4:41am

does the free shipping apply

does the free shipping apply to Canadians interested in joining the flock? thanks :)

jacquelyn komen | July 21, 2014 at 4:08pm

Flock

Subscribe at oiselle.com/subscribe to get the email!

Jessica | July 22, 2014 at 7:34am

the Flock

Would love to join! How can I?

Jana | August 6, 2014 at 11:46am

How can I join the flock? I

How can I join the flock? I am really interested! Thank you!

Sarah Mahaney | August 26, 2014 at 9:16am

Flock

I was wondering if the new spots for flock membership have opened yet? Ive been patiently waiting to hear :)

Shelly | September 7, 2014 at 2:57pm

flock

I fear that through dealing with my injury, followed by surgery on 7/24/14, and then recovery, I may have missed the chance to join the flock. (navicular fracture in foot, with 2 pins and bone graft). How can I join? I would love to support our elites, as well as have something to look forward to during my rehab and return to running.

Sharon | September 8, 2014 at 1:16pm

The Flock

I am really interested in joining the Flock. Please let me know how I can do this?

Marcelle | September 9, 2014 at 8:48pm

Yay!!! I am excited to hear

Yay!!! I am excited to hear about new openings to join The Flock!! Love the support and community here!

Eva Ruth Moravec | September 10, 2014 at 8:19pm

flock

Hi, How can I join the Flock? I love the concept of supporting women running! Thank you.

Kate (www.socalrunnergal.com) | September 14, 2014 at 10:44pm

Can't wait to {hopefully} join the flock!

I've been obsessed with your line and the team of women over there from the start and am so excited you're opening up flock registration again in a few days!! I hope I am able to snag a highly coveted spot. I love your apparel but I also love what you stand for. FINGERS CROSSED! www.socalrunnergal.com

Chelsea | September 18, 2014 at 7:03am

The Flock

I'd love to join the Flock! How do you join?

Brenda | November 20, 2014 at 7:07am

Flock

I would love an opportunity to be with "The Flock"! Will you please let me know what I need to do next to get my foot in the door? Sincerly Brenda

Monique Villa | December 16, 2014 at 6:00pm

Membership

I'd like to sign up pls.

Jeannie Ewasiuk | December 20, 2014 at 8:58pm

Oiselle Flock

I would love to join the Oiselle Flock? How do I submit a membership application? Thanks!

Courtney | December 26, 2014 at 10:11pm

Flock

Hello, have any additional memberships opened up since August? Thanks

Valarie Segay | February 16, 2015 at 6:52pm

This is awesome, Is it to

This is awesome, Is it to late to sign up?

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