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October 11, 2018

International Day of the Girl

Lesko

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We are living in ________ times. Fill in the blank: ironic? defeating? energizing? polarizing? challenging? Whatever this is, it is not boring. But it can also feel difficult to know what to do to make a difference and preserve self-efficacy. 

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Which is why on International Day of the Girl, we at Oiselle are sticking with our basics of doing what we can to support girls and women. Yes, Oiselle is a business. A business with a mission: to design great product, improve the sport, and build the sisterhood. From the inside to the outside, we are authentically by, for, and about women. Philanthropically, we look for areas to really make an impact. Oiselle’s Bras for Girls Program is the perfect blend of need meeting opportunity, and we are excited to keep it rolling and growing. 

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We know that breast development education and sports bras can make a crucial difference in keeping girls active and moving their bodies, which in turn improves outcomes for women over the course of their lives. And, hallelujah, we make sports bras and have an amazing team of women who love to spread the love of sport! Last year, we donated more than 2,500 sports bras and these sweet booklets to girls in need, and this year we have a goal to donate more than 4,000 (and special thanks to Title Nine for donating larger size bras to complement our giveaways!). 

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On a personal note, as the mother of 3 boys, and a currently non-practicing family doc with an MPH, the Bras for Girls program keeps me connected to girls’ education and my public health roots. Standing around in a sports bra saying “all breasts are normal” repeatedly to a group of 12-14 year old girls, and then going for a run with them? That’s my sweet spot. And when I catch a girl’s eye and know that what I just said connected…that sustains me through a remarkable amount of bullshit. I know that what we are doing matters.

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So this is your invitation to do something real with your time, whatever that is. Spend time doing something that makes a difference and sustains you. And, if you’d like to nominate a program for a Bras for Girls giveaway, please let us know here. Keep up the good work, sisters. We need all of you! 

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