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February 05, 2019

The Flyte Collection: New Colors and Styles

I believe in love at first sight. Especially when it comes to apparel design. And sometimes, from the very first moment, a design hits my heart. That’s what happened when I saw the first prototypes of the Flyte long sleeve and tank back in 2012. It was love at first run. These Oiselle exclusives have always been made from the same soft, high performing yarns - with our iconic birds and the word “fly” knit right in, to remind us that we can. The funny thing is that our factory partner was concerned with the design. He called me and said “We are worried that the birds are very, very big!” Yep. Big birds...big plans, big dreams.

Every year, the Flyte Collection has been our playground, as we explore new colors to throw in the game. This year is no different, as we introduce not just new colors, but also a new mélange that is powerful because so are its colors: Epic Purple + Blaze! But also coming in strong are Fast Pink and Smoke, for different reasons. Fast Pink, or "Living Coral" for the Pantone color of the year followers, is both soft and bold; a living contrast. And Smoke, like a foggy sky turning to blue, brings a cool vibe to all the hot colors this spring. True blue is hard to beat.

blog_flyte_shorts_blaze.jpgFlyte Long Sleeve in Smoke + Flyte Shorts in Blaze

Flyte Shorts have been a favorite for years... worn solo, or under as a baselayer. This year, these pants get hot: hello Blaze! (We like to say this color is scientifically proven to go faster).

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Flyte Long Sleeve in Fast Pink... the #NotSorry pink ready to go big and bold.

epic_purple_blaze.jpgEpic Purple/Blaze. 

The mixing of two strong colors makes a unique mélange that's greater than the sum of its parts.

blog_flyte_tank_LS.jpgFlyte Long Sleeve in Epic Purple + Flyte Tank in Black

We love the seamless construction so much (strethy, breathable, anti-stink), we put it into a small collection of, yes, rundergarments! Sporty basics for sporty living.

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The Flyte Bra. It’s that daily driver, with light but just-right support for every day wear. An extra wide chest band gives it comfort and plenty of stretch.

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The Flyte Brief. A mid-rise brief with all the coverage and all the comfort for travel, working out, or daily wear. Perfect with street clothes, or for those who run with unders.

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The Flyte Thong. Are you a marathonger? This one’s for you.

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