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July 09, 2015

Story Behind the Manifesto

Lauren Fleshman

As we lined up along the fence that separated the fans from the hammer throwers at the USA Championships, Sally weaved her way through our team’s cheer section to deliver something to me. A booklet. Seventeen beautifully designed pages, presenting seven important concepts: “Principles of Flight..."

July 06, 2015

Story Behind the Oiselle Store

In some ways, a store is just a room. Four walls and a roof. And as I write this, a scant four days away from opening, I can tell you that what will become Oiselle’s Flagship Store still doesn’t look like much more than a room with a cherry picker in it. Am I stressed? Hellz yes. Do I believe? I do. It will all come together.