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September 22, 2014

Behind the Scenes: Fall 14 Photoshoot

Jacquelyn Komen

This July we did a photo shoot with three of our pro’s – Kara GoucherLauren Fleshman and Kate Grace. It was the middle of summer forecasted for a slight chance of showers and overcast. Of course it couldn't be a photo shoot day in Seattle without a weather scare. Kara went for a long run bright and early before the shoot and the minute she stepped out the door it started pouring rain…and it didn’t stop there. If you followed our photos on Instagram that day, you saw it. Cold, soggy and rainy!

September 12, 2014

Behind The Scenes at Nolcha Fashion Week


This year we were not newbies. We made the decision late this spring to head back to NYFW. Last Sept. after our show we weren’t sure if Fashion Week would be a one-hit wonder for Oiselle or a yearly staple. But then THE PICTURE became Oiselle’s dominant image for 2013, our pictorial representation of Feminine Fierce, and we knew we needed to capture our athletes on the RUNway again this year.