Back when Oiselle was wee, and it was just me and That Sarah Mac dreaming of our product on a bigger stage, the blogger-as-reviewer trend was hot. "They're the influencers that tell people what to buy" we heard and said.
Rule 40! It’s happening. There’s been a lot of buzz online about it – and a lot of confusion. My hope with this blog post (serenity now, it’s a long one) is to shed some light on what it is, why it is, and how it affects all of us – as we bump along that “Road to Rio.”