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July 07, 2014

Introducing The Oiselle Flock

Sally Bergesen

When I started Oiselle in 2007, the idea of team was already in my blood. I had run with a Seattle club for almost 10 years, so I was genuinely hooked on the sisterhood of sport. With Oiselle, we knew we had to start small. In 2009, the team consisted of myself and two friends. Soon after, in early 2010, we expanded, looking for local racers who competed a lot, were awesome women, and who would help us create good juju in the community. This usually involved me approaching women I admired with awkward pick up lines, “so….I noticed you like to run…” Flattering? Creepy? Maybe both! ...

June 18, 2014

Introducing Oiselle Swim


We launched our first swim line this spring. Listen to CEO and Founder, Sally Bergesen, talk about the process. Plus come behind the scenes on the photoshoot in Palm Springs featuring Kara Goucher and Lauren Fleshman as swim models.