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January 17, 2018

Introducing The Story Collection

Hello Friends! STORY is our theme – and rallying cry – for 2018. This past weekend, we kicked off STORY by hosting a new kind of event here in Seattle: Runway Slam! (Part fashion show and part poetry slam). I can’t think of a better way to launch a season. As you know, we love design, and amazing fabrics, and fierce styles, but none of that matters without the women who wear the clothes. And as always, strong ass women inspire everything we do! So it’s a new season! It always feels like a big deal to share what we’ve been working on for more than a year. And Spring 18, all biases acknowledged, will not disappoint. We have taken giant leaps forward in many areas, from the smallest detail to the big ideas of fit and fabric and sizing. Without further ado, here are my crib notes on what’s new and notable about Spring 18:

January 16, 2018

Lyndy Davis: Goals Work Best with a Team

In 2017, I reached a lifetime goal: qualifying for my 2nd USA Marathon Olympic Trials. Not only did I qualify, but I also ran a solid PR (3.5 minutes). I believe in celebration and rest (I wholeheartedly enjoyed my December break after the marathon) but I also believe in setting goals soon after a big event. As most runners can relate, by the time I was eating my first meal after the marathon, I was plotting my next plan of attack.