In the News


February 2015

ESPN W highlights the Jagged Sweatpants and Jagged Sweatshirt as Oscar-inspired gear.


In a star-studded line up of Oscar-inspired gear, ESPN W featured the Jagged Sweatpants and Jagged Hoodie from our Spring 2015 line. Alongside gear from The North Face, Saucony, and Under Armour, our sweat outfit was notable for its fun and unique print. View all 10 looks at: Gear We Love: 10 Oscar-Inspired Products.

Runner's World

February 2015

"Oiselle Announces Plans for Flagship Store in Seattle" in Runner's World.


It's true! Oiselle's flagship store is set to open in Seattle early summer 2015. Runner's World shared our news, highlighting its prime location in the University Village - close to Oiselle HQ - and the opportunity for a fresh audience to join the flock. Quoting Sally Bergesen, "We’re well known within the core running community but it’s definitely our goal to radiate out from there. A store is a perfect opportunity to share what the brand means to us." Read the full spread at

Outside Magazine

February 2015

"Oiselle to Open First Store in Seattle" in Outside Magazine.


We were honored to see Outside Magazine celebrating the Oiselle flagship announcement with us. Our third feature in the publication since late November 2014, Outside Magazine focused on the prime store location, and went on to say, "A store is an important step for the company’s diverse growth strategy and represents a trend of online retailers moving toward brick-and-mortar stores." Read the article at: Oiselle to Open First Store in Seattle.

Women's Running

February 2015

"Apparel Brand Oiselle Opening First Retail Store This Summer" in Women's Running.


Women's Running told the story well in their article, "Apparel Brand Oiselle Opening First Retail Store This Summer." Quoting both Sally Bergesen and our new Retail Operations Manager, Katie Woodruff, Women's Running focused on the deeper meaning of what opening a store means to Oiselle. Not only will it provide the in-person experience, but will also build community with in-store events and meet ups.