The Birds are Flying!
Oiselle HQ is headed to Texas. We'll be in Austin, Texas for The Running Event 2012. The Running Event is an industry expo. All your favorite running brands show off their latest and greatest to running store buyers, industry journalists and each other. This is our second year using The Running Event as our annual sales meeting. This means Oiselle HQ meets up with all the Oiselle reps and our VP of sales, Christy Slye. It's fun to get the whole flock together.
This year we have an amazing custom booth where we will be showing Fall 2013. Above you can see last years booth and our rep team. Sally and I built it ourselves out of curtains from Pottery Barn and frames from Goodwill. It was quite a project! Here's your sneak peek of what this year's booth looks like...
Be sure to follow @oiselle, @oiselle_mac (me!), @oiselle_sally and @oiselle_team for all your updates from The Running Event!
MORE STORIES
Core Routine For Runners: The Dozen
I was introduced to the "The Dozen" in the winter of 2012 by my favorite Oregon running family. I love this set of core exercises for its efficient targeting of core muscle groups, and because no gym equipment is required! You can do this on a grass field, in your hotel room, or really anywhere you can lay on a flat surface.
Reflecting on the Year of the Underbird
This past August, we launched our Year of the Underbird program: an open application for aspiring Olympic Trials marathoners, with a promise to select 5 women for a 6 month contract encompassing a stipend, gear, storytelling, and community support. As we reach the end of our flight with our selected athletes, we invited each of them to share a few reflections on their past 6 months as teammates.
Black History Month: Celebrating Our Athletes
We are honored to support five exceptional Black women athletes challenging norms in the running industry: athletes, advocates, and powerful voices in the sport. We invited each of them to reflect on their journeys through sport: how their identity has affected their development, and how they hope to impact the rising generation of athletes. Hear from Madie Boreman, Kendra Coleman, Brenna Detra, Carmen Pelar Graves, and Ari Hendrix-Roach.