Introducing The Miles To Roll Mama Challenge
This week is all about the mamas. The roll mamas. The role mamas. The mamas who raised us. The mamas we have become. So to celebrate the women in our lives who have lifted us up and given us so much — we want to give back too. So we’re paying it forward with a special challenge — The Miles To Roll Mama Challenge.
A joint production of our Girls On Track Bra Donation Program, and our Flagship store’s beloved Thursday Night Flight Club (#TNFC) — our miles to roll mama challenge gets us running together for a good cause. For every ten miles run, we’ll donate a sports bra to a girl in need. And its all going down with a virtual #TNFC as well as a big event at our flagship store. Here’s how you can get involved...
DONATE YOUR MILES TO ROLL MAMA!
Between now and May 13th, post a picture from your run and corresponding mileage in Instagram with #MilesToRollMama - we’ll put them in the donation bank! For every 10 miles our community runs, we’ll donate a sports bra to a girl in need through our GOT Bras program!
GRAB YOUR FRIENDS FOR TNFC ON MAY 11TH!
Roll mamas know that running is best when shared. So head out with a group of your best run friends on Thursday May 11th for our National #TNFC night! Post your groups miles with #MilesToRollMama and #TNFC — we’ll be giving one lucky TNFC squad a special prize!
JOIN US IRL ON MAY 13TH!
Grab your friends and head to the Oiselle Flagship store on May 13th for a morning of fun. We’ll be leading 3 and 6 mile group runs at 8:30am and 10:00am, followed by an extra special core workout known as the Dirty Dozen. Expect great photo ops, snacks, Roll Mama swag, and more!
Keep on rollin’ mamas - the fun is just beginning!
We are a brand who's passionate about the sport and committed to our community. We also make clothes for runners of all paces and places. Subscribe to stay connected to who we are, what we make, and the incredible things we do with our community.
MORE STORIES
Core Routine For Runners: The Dozen
I was introduced to the "The Dozen" in the winter of 2012 by my favorite Oregon running family. I love this set of core exercises for its efficient targeting of core muscle groups, and because no gym equipment is required! You can do this on a grass field, in your hotel room, or really anywhere you can lay on a flat surface.
Reflecting on the Year of the Underbird
This past August, we launched our Year of the Underbird program: an open application for aspiring Olympic Trials marathoners, with a promise to select 5 women for a 6 month contract encompassing a stipend, gear, storytelling, and community support. As we reach the end of our flight with our selected athletes, we invited each of them to share a few reflections on their past 6 months as teammates.
Black History Month: Celebrating Our Athletes
We are honored to support five exceptional Black women athletes challenging norms in the running industry: athletes, advocates, and powerful voices in the sport. We invited each of them to reflect on their journeys through sport: how their identity has affected their development, and how they hope to impact the rising generation of athletes. Hear from Madie Boreman, Kendra Coleman, Brenna Detra, Carmen Pelar Graves, and Ari Hendrix-Roach.