As employees of HQ, we’ve had a bit more time with the line. We’ve been given the gift of seeing these styles hanging on the racks within our office. We’ve gotten to wear test them out in the world. And we’ve seen how they look and perform in the great outdoors. One of my favorite qualities of the Eclipse collection is how the colors call to be worn in the natural world. Somehow, the already stunning colors are even brighter, bolder, wilder in these landscapes. But with so many options, it can be hard to know where to begin. Here are some of our favorite color combinations from the Fall Collection.
A core component of our brand identity is being by women, for women. We consistently find ourselves starting off brainstorming by asking "how can we better serve women?". Ideas in the Nest often pass between desks through creative conversation that evolves into excitement, and then into a tangible idea. That very process is what led us to realize the obvious; We needed to have an all women photography team shoot our fall concept. We needed the female perspective to capture both the emotional and technical qualities we ourselves saw in the Eclipse collection.