An overlooked, yet critical job of the design team is carefully curating colors that will be in upcoming lines. What may seem like an on the whim decision of “oh that looks nice”, is a timely and strategic process. With a variety of colors to choose from, the proccess includes everything from intial attraction to emotional portrayals. So, here is the design team ready to dive into their process for selecting and pairing colors.
June 07, 2017