I always say that I was just desperate enough to become a runner. I wasn’t athletic growing up. I never enjoyed being physically active and I was convinced that working out was that thing I had to suffer through in order to lose weight.
When we design apparel the goal is for every body to feel great (and sure, look great) doing what they love. When we opened Oiselle store one of the challenges was taking this message we’d cultivated online and bring it to life…IRL. What it came back to time and time again is We Work for Women’s Bodies.