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August 17, 2017

Vim & Vigor: Behind the Design

I credit my mom for instilling in me a somewhat ridiculous appreciation for quality. Growing up, we didn’t have the money to support it, but she’d say: “Buy the best and you only cry once.” Even as a single parent, she bought gear like a mountain ninja: the one piece (puffy coat, sleeping bag, backpack) that was also the best. And for the most part, she was right. A quality item almost always saved us money because we used it year after year.  

May 18, 2017

Run Strong - Behind The Designs

Megan Murray

The origin story of this collection is special. Earlier this year, we surveyed over 1,000 women in our community about the way they want to feel when they run. Committed to designing for the feeling our community wanted most, we eagerly awaited the results, hypothesizing internally about what the answer might be. We had a hunch, and we were right. The resounding result? Strong.