An overlooked, yet critical job of the design team is carefully curating colors that will be in upcoming lines. What may seem like an on the whim decision of “oh that looks nice”, is a timely and strategic process. With a variety of colors to choose from, the proccess includes everything from intial attraction to emotional portrayals. So, here is the design team ready to dive into their process for selecting and pairing colors.
I was actually first introduced to Filippa's work through a dear friend. We have an ongoing thread through Instagram's "direct messaging" that goes something like this: (send a post of an artist's painting) "That's cool." (Sends back a post of a designer's just released dress) "Whoaaa you'd look good in that". You get the picture. When she sent me a post of Filippa's, my response was something like "WOW WHAT. WHO IS THAT??"