I was actually first introduced to Filippa's work through a dear friend. We have an ongoing thread through Instagram's "direct messaging" that goes something like this: (send a post of an artist's painting) "That's cool." (Sends back a post of a designer's just released dress) "Whoaaa you'd look good in that". You get the picture. When she sent me a post of Filippa's, my response was something like "WOW WHAT. WHO IS THAT??"
The origin story of this collection is special. Earlier this year, we surveyed over 1,000 women in our community about the way they want to feel when they run. Committed to designing for the feeling our community wanted most, we eagerly awaited the results, hypothesizing internally about what the answer might be. We had a hunch, and we were right. The resounding result? Strong.