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June 10, 2016

The Spandos Story, or...The Agony & The Ecstasy of Product Design

Spandos, I love you.

Not just because your designs are brazen.

Not just because you’re made in the USA.

Not just because you employ an ultra premium fabric within hot silhouettes.

And not just because you have an innovative "continuous" design.

I love you because you pushed me to raise my design game. You tested the patience of my team and my factories. And you set new standards in how to source materials, comply with labeling, and define performance.


All to say, you were a huge pain in the ass  – but totally worth it. Spandos, our latest collection of four silhouettes across eight prints, that you’ll see roll out in the coming months and through the end of the year, is a celebration of risk-taking.


At one point in time, in early 2015, it was a nutty idea… “let’s do a collection of popular styles in hand-selected prints, made in the US, and use a totally unique labeling system!” The ensuing fifteen months, from roughly March 2015 to the present, has been full of ups and downs. There were times when I wanted to scrap the collection altogether. Or put it on hold.


But then we’d get a prototype to review and it was love. The fit, the fabrics, the performance…everything clicked. The dream was becoming real, and somehow this Spandos collection was nailing the intersection of riotous color and clean, minimal design.

I’m so honored to present Spandos to you! And I’m proud of our design team for sticking in there and charting new territory. We believe you will love all four styles, as they have been polished and improved and perfected over a long period of time.


What we also know is that these are limited edition. So if there’s one or more that moves you, grab em! When they’re gone, they’re gone.

Some things are just that way. One-of-a-kinds… put on this Earth not to be repeatable, but to help us take risks. And raise the bar. Enjoy!


"Why Spandos?" For pro Oiselle runner, Lauren Wallace, it's all about balance...






Britney | June 9, 2016 at 12:42pm

Base support?

The Jane bra says its support is high impact for A-C cup but the Base doesn't specify. Is it the same?

jacquelyn scofield | June 9, 2016 at 1:00pm

Reply to sizing

Great Q, we will add to the product page! Both Spandos bra's support A-C for high impact.

CK | June 9, 2016 at 5:51pm

How does the sizing and fit

How does the sizing and fit compare to volee crop bra?

brenna g. | June 10, 2016 at 8:10am

Does the text label appear on

Does the text label appear on the outside of the fabric?

Jasmine | June 10, 2016 at 10:12am

Outside tag

What's the idea behind the tag label being on the outside instead of the inside? Personally not a fan of the look of it in the pictures, but I could be swayed! Love the look of the product however

jacquelyn scofield | June 10, 2016 at 10:27am


Thank you for your feedback. The tag-less typography design was chosen by our design team for a different look, an art forward look. We love to mix things up, create something fun and different! We hope you love.

Mandy | June 10, 2016 at 10:30am


I'm really happy to see Oiselle moving production back into the U.S. I also love the design. Normally I don't buy any Oiselle items within 5 minutes of waking up and seeing them. Congratulations on trying something new and totally nailing it.

Hannah | June 10, 2016 at 10:34am

What does the back of the

What does the back of the Jane bra look like? I'm not seeing any pictures of the back on the product page. Thanks!

Guest | June 10, 2016 at 12:03pm

But what woman wants to

But what woman wants to advertise their size to the public?! Seems like a miss to me.

jacquelyn scofield | June 10, 2016 at 12:49pm


Straight back with adjustable (extremely comfortable) straps. If you look on @oiselle Instagram or Twitter you will see Lauren Wallace running in the bra! We are working to get a photo up asap for less confusion.

runner | June 10, 2016 at 1:32pm

tag print

Not a fan of the outside tag label, asked a few friends what they thought of it and the consensus was it looks too much like a misprint, so sadly I'm passing on this purchase. Would have bought it in a heartbeat otherwise! Still staying loyal to Oiselle and hoping the next spandos don't show the tag print!

Guest | June 10, 2016 at 2:33pm

Even for a smaller sized girl

Even for a smaller sized girl, agree!!! Pattern is hard to look at. These items aren't practical ... imagine seeing a girl out for an easy run in the local park wearing a matchy-matchy, skimpy getup like this. Maybe it looks good on LW and KG, but that's not a broad enough target audience...

Kb | June 10, 2016 at 4:07pm

Agree with some of the other

Agree with some of the other commenters - if the tag text was on the inside, this purchase would be a no-brainer. As it is, I have to pass.

Kelly | June 13, 2016 at 12:13am


Will future shorts have a longer inseam? the 2.5" is really short for some of us. I'm not coordinated enough to keep pulling my shorts down while running. The fabric sounds like it feels amazing so hope to see other prints and inseam lengths.

keren | September 8, 2016 at 12:12pm


Hey there O - just saying thanks for the innovative and daring design. Loving each print more as the days go by. Sad I skipped the prints before, but snatching up Disco asap!

Jo | October 20, 2016 at 9:04am

"tag info" on the outside

I would love to love these as well, but there is no way I'm going to publicly announce my size "Large" while out for a run. I know...while running, no one is really going to notice it--but I know it is there. I already struggle with being pretty fast for an old lady, but not built like most distance runners....I guess I could be proud to wear that "large" and know that I can outrun a lot of people who are half my size and half my age...

Carol | October 21, 2016 at 6:32am

New Spandos

Love Love Love everything about these One of a Kinds. Being different is being special. Keep it up!

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