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February 02, 2015

SIZE MATTERS: The Story Behind the Oiselle Size Change

Sally Bergesen

Not too long ago, the design team started feeling pinched. As in Oiselle’s size grade, XS to XL, was limiting the range of sizes we could offer you. XS to XL is five unique sizes, and in terms of doing more, we didn’t want to keep adding X’s for the outliers. XXXXXS or XXXXXL anyone? That didn’t meet our desire to help women feel included AND create an elegant size system.