April 22, 2013

Power of IX

Sally Bergesen

Power ON! We are super excited to partner with Title Nine again this year - on an exclusive line of graphic tees that celebrate the femme force that is Title IX, the 1972 enactment that changed the lives of women athletes forever. Same as our inaugural program, we enlisted the talents of uber-creative designers to produce looks that are sporty, fresh, and have a message. If you're in Seattle they can be found right down the street from Oiselle HQ at the Green Lake Title Nine store. For a list of other locations click here.

April 04, 2013

Story behind the Style: Tee-licious

Sally Bergesen

I’ll never forget Oiselle’s official “launch.” It was the Seattle Marathon Expo, November 2006. I had spent a year obsessed with creating the perfect running short. One that didn’t turn into a parachute upon movement. And being the competitive runner that I was, I wanted a ridiculous split leg short that I would later find out 98% of women don’t want to wear. To top it off, it was November, 34 degrees, and snow was predicted for race day. Obviously, sales of the shorty short were going to be huge.