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April 23, 2015

Suddenly Seamless

Sarah Mac

The Oiselle approach is how can we make this running staple better? It started with shorts and hasn’t let up. From my desk, I can see the design team, now four women strong, heads down on every style. Touching this fabric and that, fitting each garment and worrying over every detail. Moving this seam up a half-inch and that, over another.