We live to support fast, talented women! And watching the growth of our team has been one of the most satisfying parts of Oiselle. As we went along, however, we also developed some thoughts on what we are looking for - and what we wanted to steer away from. Especially as it pertained to the elite ranks. As we begin to announce our next Oiselle team we wanted to be transparent about what we're building here.
principles of flight
a team manifesto
What follows are not rules or requirements, or club commandments…but rather ideas we think are important in forming a family of fast runners. Ideas we hold dear…and that we feel lead not only to successful competition, but to creating positive energy in our sport. We’re not building a single runner. Or a single performance. But rather a movement. A new kind of family that breaks from some of running’s old ways especially as they pertain to women athletes. It’s about progress and change. The future, the flight, the journey is new again – and ours to define.
1. build the sisterhood.
We are only as strong as the bonds we build. And while most of us have them, we want to do more. We want to raise the ante in showing how women can support other women. To go further with the sisterhood …fostering strength and leadership not just in competition, but through every action, every day.
2. eat like a human.
No disordered, underweight competition. We know for a fact that this approach is a short-term benefit that detracts from strength, and can spread like a disease. Fuel your body, honor its workload, and create an image of health for other women to follow.
3. tell your story.
Running and racing is not enough to kindle a fire under track & field. By telling your story, you capture hearts and minds. And when you capture hearts and minds, you build the overall success of our sport. You are the story. You are the magic. Let her rip!
4. race with fire.
Fierce, beastly, carnivorous racing. The win, the podium, the qualifying time, the team score. We seek serious victories on significant stages. No matter the goal, the effort is marked by an unconditional desire to push to the limit…to go fast, and take chances.
5. compete clean.
No doping. No cheating. No monkeying with our natural state via chemicals or prescriptions. Eat well, work hard, run fast. Period.
6. be a superfan.
Get fans by being a fan. By being a crazy, cheering, yell ‘til your voice is hoarse superfan. After all, being a superfan, regardless of brand affiliation, is one of the most powerful things we can do to strengthen ourselves and our sport.
7. spread the love.
Oiselle won’t be for everyone, and that’s okay. But if you choose to be here, join because you’re nuts about the brand. You dig where we’re going, and you want to be a part of it. L-O-V-E baby, that’s all there is.