The Flock
April 18, 2014

Looking Back and Looking Forward to Boston

Kara Goucher

Like everyone else five years ago, we watched in awe as Kara ran Boston for the first time. Oiselle was a speck of a company, with a rented conference room down the street, but we already knew and felt our connection to this rising marathon star. We yelled at our TVs. We cheered and gasped - amazed at what she was able to accomplish with a 2nd place finish, even as we knew she struggled to embrace the result. To be where we are now, with our marathon sister hero running for Oiselle, is still completely unbelievable. And it's an honor to hear her story…as she looks back on not one or two, but THREE Boston marathons.

March 25, 2014

Baby Got Back - Yoga to Strengthen Your Back

Erin Jasyoga

We know you’re forward-oriented (and Fast!), runner chicks. But, don’t forget your back! As we explained last month, running can easily tighten your chest, causing your shoulders to flop forward and your arms to cross your body when you run — not ideal. Those stiff pecs also overstretch aka strain your upper back by forcing your shoulder blades and surrounding muscles outside their optimal alignment to accommodate floppy posture. Optimal upper body posture and running form are dependent on both the strength of your back body, and the space/flexibility of your front body.