Like everyone else five years ago, we watched in awe as Kara ran Boston for the first time. Oiselle was a speck of a company, with a rented conference room down the street, but we already knew and felt our connection to this rising marathon star. We yelled at our TVs. We cheered and gasped - amazed at what she was able to accomplish with a 2nd place finish, even as we knew she struggled to embrace the result. To be where we are now, with our marathon sister hero running for Oiselle, is still completely unbelievable. And it's an honor to hear her story…as she looks back on not one or two, but THREE Boston marathons.
When Fleshman joined the nest on Jan 1st, we knew we wanted mix it UP! We wanted to turn the athlete-sponsor relationship upside down, sideways, and shake out the change. We saw the power of Fleshman Nation, and for whatever reason, she saw something in us. And so it began...events, product collaboration, business strategy, marketing send-ups, and PickyBars shenanigans (who doesn't want to hang with the PickyBars crew?! They have too much fun!) We started to create a new path and a new kind of partnership.