When Fleshman joined the nest on Jan 1st, we knew we wanted mix it UP! We wanted to turn the athlete-sponsor relationship upside down, sideways, and shake out the change. We saw the power of Fleshman Nation, and for whatever reason, she saw something in us. And so it began...events, product collaboration, business strategy, marketing send-ups, and PickyBars shenanigans (who doesn't want to hang with the PickyBars crew?! They have too much fun!) We started to create a new path and a new kind of partnership.
May 29, 2013