This year we were not newbies. We made the decision late this spring to head back to NYFW. Last Sept. after our show we weren’t sure if Fashion Week would be a one-hit wonder for Oiselle or a yearly staple. But then THE PICTURE became Oiselle’s dominant image for 2013, our pictorial representation of Feminine Fierce, and we knew we needed to capture our athletes on the RUNway again this year.
It’s happening. We’re leaving in a few days to show our Spring 15 line at New York Fashion Week (NYFW)! Last year, we got to experience NYFW for the first time. Learning what it takes to make it in New York is similar to the planning and energy we put into training and racing. The road can feel long, but the reward at the end is hard to beat. For us, the fashion finish line.